Curriculum Vitae
Adila Rafahiya
A recent graduate in Marketing Management with a strong interest in market research, consumer insights, and social media strategy. I possess over one year of experience as a marketing intern at a leading national company, where I developed analytical and strategic skills. My abilities were recognized with a first-place finish in a National Business Plan Competition and a second-place finish in a National Marketing Plan Competition.
Juni 2025
Universitas Indonesia
S1 • Manajemen • IPK 3.68
Juli 2024 - Januari 2025
Marketing Operation Intern
Digiserve by Telkom Indonesia • Magang
- Managed marketing activities for the Microsoft 365 project, including material development and event coordination.
- Produced 12 promotional videos and designed 10+ marketing materials to enhance Microsoft 365 marketing campaigns.
- Developed and designed the Microsoft 365 Sales Playbook and Product Proposal to support sales & marketing initiatives.
Media
Februari 2024 - Juni 2024
Market Insight Customer Value Management Intern
PT Telekomunikasi Selular • Magang
- Developed new product prototype concepts with more personalized features targeting the youth segment.
- Processed over 14,000 data entries in Excel using pivot tables, lookup functions, and formulas to extract & analyze insights.
- Designed and delivered multiple PowerPoint presentations to communicate insights and proposed ideas.
Media
Oktober 2023 - Sekarang
Partnership Manager
Gulabijak Community • Organisasi
- Connected and coordinated all collaborative activities of the Gulabijak Community with external parties/stakeholders.
- Successfully secured six external partners for an event funded by a grant from the European Union.
- Coordinated 500+ volunteers for the #BijakKonsumsiGula online campaign in conjunction with World Diabetes Day 2024.
Maret 2023 - Maret 2024
Chief Marketing Officer
AmbisIn Academy • Pekerja Lepas
- Responsible for developing marketing strategies, creating content plans for social media and producing promotional materials, including visual designs, videos, and copywriting.
- Implemented a template-based content creation system, increasing upload frequency to three times per week.
- Successfully boosted Instagram engagement, averaging 100 likes per post and over 5,000 views per reels.
Januari 2022 - November 2022
Associate Team Leader of Event Division
IMOTION FEB UI • Project Base
- Conceptualized and ensured the successful execution of the entire event, including the seminar, training, & awarding night.
- Successfully invited two Ministers of the Republic of Indonesia as keynote speakers, along with two speakers from a major cosmetics brand and a unicorn startup in Indonesia.
- Collaborated with the team to attract over 1,000 attendees to the seminar event.
Januari 2025
3rd Place Marketing Alliance Competition
Gen Expo GenBI Unsika • 25/220/GENBI-BD/KOM-UNSIKA/DIV-KWU/V/2025
Media
Desember 2023
2nd Place National Marketing Plan
CFEST FEB UMY • -
Media
Januari 2023
1st Place DIGIVATHON
DIGIVATHON Diginity UPI • 182/STF/PAN-DIGIVATHON/DIGNITY/2023