Curriculum Vitae

Alya Dwi Astari Gobel
Media Social
Halo! Saya Alya Dwi Astari Gobel, mahasiswa Ilmu Komunikasi dengan konsentrasi Public Relations and Digital Communication. Saya memiliki ketertarikan pada bidang strategi komunikasi digital dan penulisan konten kreatif, serta aktif mengembangkan diri melalui berbagai proyek sosial dan kegiatan kolaboratif lintas jurusan.
Sedang berjalan
Universitas Presiden
S1 • Ilmu Komunikasi • IPK 3.80
Oktober 2025 - Januari 2026
Intern Humas

PT Nindya Karya • Magang
Januari 2025 - Mei 2025
Secretary
Universitas Presiden • Project Base
Carry out social campaign projects that focus on the implementation of SDGs 12: Responsible Consumption and Production through recycling education and increasing community participation. Responsible for compiling meeting minutes and distributing them regularly to the entire team to ensure information is well conveyed. Manage and archive digital campaign documents, including proposals, correspondence, attendance lists, and activity documentation. The 'Bijak Pakai Bijak Olah' campaign successfully collected 114 liters of used cooking oil, 3 sacks of used clothes, and created high audience engagement and enthusiasm.
Oktober 2024 - November 2024
Content Writer
Universitas Presiden • Project Base
Developed weekly content plans and crafted engaging copy aligned with Dams Kebab’s brand identity. Conducted research on MSME trends to produce relevant and persuasive social media content. Collaborated with the design team and analyzed content performance using reach and engagement metrics. Successfully executed a 30-day campaign that resulted in a 54% increase in followers and a 144% boost in engagement rate. Created high-performing video content, including skits that significantly enhanced user interaction. Utilized performance data to identify optimal content formats, with video content outperforming static posts by a wide margin.
Juni 2024 - Juli 2024
Event Organizer
Universitas Presiden • Project Base
Experienced in planning and executing social activities aligned with targeted social impact objectives. Responsible for organizing event flow and logistics to ensure smooth implementation. Coordinate with committee and external parties to meet schedules and objectives. Successfully managed exhibition booths with high visitor engagement through interactive activities.
Februari 2024 - Mei 2024
Treasure
Universitas Presiden • Project Base
Participated in an entrepreneurship project as part of a course assignment focused on managing a student-run food and beverage business. Coordinated with procurement and sales teams to monitor profit margins and optimize operational expenses. Managed daily financial records to ensure transparency in budgeting and cash flow. Actively supported the promotion of the main product, Bungecrisp, contributing to the successful achievement of the sales target with 150 units sold. Also contributed to marketing efforts, resulting in increased social media followers and improved brand awareness throughout the project duration.
September 2024
Myskill Short Class - Creating Marketing Campaign
Myskill • 186690/DCM/LM/09/2024
Completed a short class on Creating Marketing Campaigns, gaining practical insights into campaign planning, audience targeting, and message development. Engaged in mini tasks and a post-test to apply key concepts, enhancing understanding of effective marketing strategies.