Curriculum Vitae
Arraisya Rohasyah
MBA student at School of Business Management of Institut Teknologi Bandung with strong passion for marketing, brand communication, and consumer insights. Certified in Full-Stack Digital Marketing in RevoU with hands-on experience in campaign strategy, CRM, and content creation. Proven leadership through corporate projects, case competitions, and organizational roles. Skilled in stakeholder engagement and data-driven brand strategy with excellent communication in English and Bahasa Indonesia.
Sedang berjalan
Institut Teknologi Bandung
S2 • Master of Business Administration • IPK 4
Agustus 2023
Universitas Andalas
S1 • Teknik Lingkungan • IPK 3.58
Juni 2024 - Desember 2024
Koordinator Business Development
Kelompok Tani Hutan (KTH) Koto Malintang • Project Base
- Collaborated with 25+ local farmers to develop a business plan that secured PLN support.
- Helped design project guidelines and track implementation progress.
- Facilitated communication with stakeholders, including government and local media..
Media
Januari 2024 - Januari 2024
Junior Staff Event Organizer and Marketing
PT Padang Media Televisi • Project Base
- Supported execution of 16-episode Ramadan special program in collaboration with PLN.
- Coordinated with partners and internal teams to ensure program delivery.
- Appeared as program presenter to engage with audiences.
Media
September 2022 - Februari 2023
Adm AFR dan material ketiga
PT Semen Padang • Magang
Januari 2022 - Desember 2022
Sekretaris Daerah
BEM KM FT UNAND • Organisasi
- Managed administrative functions, including issuing and archiving over 100+ official letters and 14 proposals for various organization events.
- Coordinated 11 department secretaries to streamline organizational documentation and improve administrative efficiency by 30%.
Media
Januari 2022 - Desember 2022
Ketua Umum
Tanoto Scholars Association UNAND • Organisasi
- Led a team of 21 members, directing organization activities to optimize skill-building and capacity development for the organization’s members.
- Oversaw the planning and implementation of 5+ projects, fostering personal and professional growth among members.
- Represented the association in external events, strengthening relations with external partners and enhancing TSA’s visibility.
Media
Agustus 2020 - Februari 2021
Communication Associate
Tanoto Foundation • Magang
- Facilitated communication for over 500 applicants across 9 universities, addressing inquiries and resolving issues to ensure a seamless application process.
- Organized and executed targeted engagement strategies through workshops, WhatsApp, and LINE groups, increasing applicant engagement by 40%.
- Supported program branding efforts, helping to elevate TELADAN's presence across Indonesia and maintain standardized communications across 3 channels.