Curriculum Vitae
Aulia Nindya Batari Devie
Portfolio
I am a student of Communication Sciences , passionate about Digital Marketing, Copywriting, Creative Ideas, and Marketing Research. I did an internship as a Product Marketing, Social Media Officer & Creative Advertising
Sedang berjalan
Universitas Pembangunan Nasional Veteran Jakarta
S1 • Ilmu Komunikasi • IPK 3.77
Agustus 2024 - Januari 2025
Marketing - Jakarta
PT Telekomunikasi Indonesia (Persero) Tbk • Magang
Juni 2024 - Sekarang
Creative Advertising Officer
SCHOTERS by Ruang Guru • Part Time
• Optimize and create target personas for each advertising
• Monitoring and checking the progress of all advertisements in one team. check the suitability of the visualization with the theme and ensure the suitability of the copywriting that has been created
• Analyze markets and audiences to understand relevant trends and preferences
• Copywriting 8+ content in a week
• Evaluate campaign performance and conduct analysis to understand success and potential improvements
Maret 2024 - Mei 2024
Social Media Officer
SCHOTERS by Ruang Guru • Part Time
Social Media Officer – Part Time
• Planning, creating, and managing 20 pieces of engaging and relevant content per month to be published on the Schoters social media platform. This includes crafting copywriting texts, images, and captions
• Keeping up-to-date with the latest trends and changes in social media and digital marketing. Implementing the ATM (Observe, Imitate, and Modify) practice and incorporating new innovations into each piece of content.
• Conducting in-depth research (via social media sources, websites, and direct interviews) for content discussions to be published.
• Utilizing Airtable, Spread Sheets, and Nootion as a team collaboration platform and social media management tool.
• Designing and optimizing 2-3 product campaigns per week through paid advertising on social media platform
• Developing a comprehensive social media marketing strategy every month in R3 meetings (Social Media Division), based on company business objectives and the latest industry trends.
• Achieving 35.000+ Likes within 2 months with a total of 31 pieces of content.
Agustus 2023 - Februari 2024
Product Marketing Specialist Intern
SCHOTERS by Ruang Guru • Magang
• Promo Development : Designing promotional schemes with attractive offers, creating JotForm for collecting lead information, managing UTM trackers and evaluating promos based on Power BI and sales data
• Achieve a 10% increase in revenue through promo campaigns in 3 - 5 days of the promo period
• Copywriter : responsible for writing promo content for advertising campaigns,
websites, and social media
• Market Researcher : Engages in market research, analyzes sales and consumer behavior data, and provides insights that support strategic decision making for the marketing team
• Competitor Research and Internal Research : monthly to gain market understanding, find out industry trends, and plan strategies
• Product Knowledge Material Development: Create comprehensive and easy to understand material about products, including product specifications, benefits, advantages compared to competitors
• Making and improving the design of sales decks and posters used for presentations to prospects or leads using Google Slides
• Create product packages, manage Schochers product prices and handle product requests and payments
Juni 2023 - Agustus 2023
Digital Marketing Specialist Virtual Internship Program
Erajaya • Magang
• Study social media Erajaya (Social Media Copy Writing, Social Media Management, Social Media Strategy, Facebook ads)
• Study Advertising and Campaign, Google Analytics, and operating SEO tools
• Study Market Funneling, Market Research, and Strategic Planning
Agustus 2018 - Sekarang
Author
Wattpad • Pekerja Lepas
• Reach a total of 405.000 readers for all the stories I created
• Analyze readers' interest by looking at trends and looking for story ideas
• Write stories and poems based on ideas or frameworks that have been made
Januari 2024
MAGANG DAN STUDI INDEPENDEN BERSERTIFIKAT
SCHOTERS by Ruang Guru • 6694323
Magang Kampus Merdeka sebagai Product Marketing Specialist Intern
Media
Juli 2023
Digital Marketing Specialist Virtual Internship Program from Erajaya
Rakamin Academy x Erajaya • 65075IAPAGIE272023
• Able to understand social media Copy Writing, Social Media Management, Social Media Strategy, Facebook ads
• Can understand Advertising and Campaign, Google Analytics, and the operation of SEO tools
• Able to understand Market Funneling, Market Research, and Strategic Planning
Media
Februari 2023
FULLSTACK MS. EXCEL BASIC TO ADVANCE
MySkill • 21142/EXL/LM/02/2023
• Able to use basic formulas and excel functions, Conditional if, Vlookup and Hlookup
• Able to use Data Validation, Conditional Formatting and Index & Match
• Able to use Pivot Table, and make Data Visualization