Curriculum Vitae
Citra Husna Bilqis
Fresh graduate in Finance Management from Universitas Indonesia with demonstrated experience in financial analysis, market research, and strategic planning. Proven ability to manage projects from initial analysis to final execution, delivering data-driven recommendations to support business growth. Seeking a position in a strategic consulting or business advisory role to apply analytical and problem-solving skills in driving enterprise growth and transformation.
September 2025
Universitas Indonesia
S1 • Management • IPK 3.6
Maret 2025 - Juli 2025
Business Analyst
Halodoc • Magang
• Drove the go-to-market strategy for the Halodoc Homecare expansion by analyzing 3 new service categories (Veterinarian, Physiotherapy, Midwife), culminating in the launch of "Vet & Grooming" services on June 10, 2025.
• Conducted in-depth market and competitor analysis, evaluating 20+ competitors and analyzing over 100 pricing data points to identify market gaps and establish a competitive service structure.
• Formulated a comprehensive Go-To-Market (GTM) plan, defining service packages, pricing structures, and business models based on data-driven insights from market research.
• Collaborated cross-functionally with 6+ teams, including Product, Tech, Marketing, and Legal, to ensure alignment on project execution and product launch.
Agustus 2024 - Januari 2025
Business Advancement Adm
PT Semen Indonesia (Persero) Tbk • Magang
Agustus 2024 - Januari 2025
Business Advancement
PT SEMEN INDONESIA (PERSERO) TBK • Magang
• Conducted market research across 5+ projects in the basic materials, construction, and logistics sectors, identifying growth opportunities and providing data-driven insights to support strategic discussions and decision-making.
• Prepared and delivered 5+ structured presentations to internal stakeholders, including Managers, Senior Managers, and General Managers, integrating cross-functional insights to effectively communicate market trends, business opportunities, and research findings.
• Extracted and analyzed internal and external databases, identifying key business metrics (e.g., revenue, sales volume trends, regional demand patterns) and consumer behavior insights (e.g., purchase decisions, brand awareness, customer segmentation).
• Developed marketing and business strategy materials, focusing on brand positioning, market penetration, and customer engagement, particularly for awareness-stage initiatives in B2B and B2C segments.
Media
November 2024
Second Winner of Business Case Competition BRAND UI 2024
HIMANIA UI • -
Analyzing a real-life case study provided by Samsung of their "Untuk Program Pendidikan (UPP)" program, putting forth potential strategies to increase conversion, awareness, and sustainability of the program in a national-level competition against 250+ teams.