Curriculum Vitae
Daru Salim Pratama
Portfolio
As a fresh graduate with a Bachelor's degree in Business Administration from Brawijaya University, I have skills in marketing, research, and product design. In line with my academic background, I am skilled in designing marketing strategies, conducting market analysis, and managing innovative marketing design projects. I have experience as a UX Researcher for digital products using a data- driven approach and relevant methodologies. Proficient in using Figma, Notion, Click Up, Google Workspace, Adobe Photoshop, and Adobe Illustrator.
Juli 2025
Universitas Brawijaya
S1 • Administrasi Bisnis • IPK 3.7
Januari 2025 - Januari 2024
Customer Experience (Researcher)
PT Bank Syariah Indonesia Tbk • Magang
1. Conduct benchmarking research and competitor analysis for the BYOND by BSI royalty reward feature and collect data through surveys.
2. Conduct research on combining BYOND by BSI promo and points features by competitor analysis and audience benchmarking insights through surveys.
3. Conduct qualitative research through in-depth interviews with the audience to understand merchant needs and end-to-end product development.
4. Conduct competitor analysis to compare sub-account features in the fintech industry and card sorting to determine the most intuitive feature grouping.
5. Design e-money features with a focus on an accessible and functional user experience to support secure and convenient digital transactions.
6. Conducting beta testing and usability testing to evaluate the performance and usability of various features in BYOND by BSI, ensuring the application runs optimally before being launched to a wide audience.