Curriculum Vitae
Dita Pitaloka Pratiwi
Portfolio
A passionate, proactive, and detail-oriented Public Relations fresh graduate with hands-on experience in strategic communication & campaign management, social media management, PR writing, event planning, CSR, media monitoring, corporate communication, and marketing communication. Highly motivated and eager to explore new opportunities, she brings strong interpersonal skills and a growth mindset. Dita is especially enthusiastic about developing her career in public relations, marketing communication, corporate communication, corporate social responsibility, campaign management, and content writing.
Juli 2025
UNIVERSITAS PADJAJARAN
S1 • Hubungan Masyarakat • IPK 3.76
Januari 2025 - Januari 2025
Public Relations Consultant
Yumaka Brand & Communication • Magang
- Strengthened Isuzu’s media strategy by conducting research and analysis of relevant news articles, events, and targeted topics
- Produced strategic reports and crisis communication briefs that guided Isuzu’s PR response and decision-making during high-profile events.
- Delivered monthly insight reports summarizing key media trends and providing actionable recommendations.
- Supported press and event management by coordinating invitations, managing live coverage, and ensuring smooth communication between media and event teams.
- Authored and distributed a press release for PT Supra Boga Lestari’s Annual General Meeting, securing 33 media coverages across national outlets and enhancing corporate visibility among tier-1 to tier-3 media partners.
Januari 2024 - Januari 2024
Corporate Communication
PT Pindad • Magang
- Conducted daily media monitoring across digital and broadcast platforms, identifying 1,500+ news mentions and analyzing public sentiment to inform strategic communication planning.
- Wrote and published 5 company articles featuring corporate initiatives and stakeholder collaborations, strengthening brand credibility and engagement.
Media
Januari 2023 - Januari 2024
Digital Performance and IT Partnership
PT Bio Farma (Persero) • Magang
- Contributed to the development of eight digital solutions addressing internal operational challenges, applying the LDJ method to streamline design efficiency.
- Designed and delivered over 25 impactful presentation decks, ensuring visual consistency and effective communication of key messages.
November 2022 - Desember 2022
Deputy Head of Event
Special Event Project @soukasouka.id x @senandungria2022 • Organisasi
- Conceptualized and executed a student-based sustainability event, attracting 100+ participants and promoting awareness of sustainable fashion.
- Oversaw event operations, stakeholder coordination, and volunteer management, ensuring smooth event flow and timely delivery.
Agustus 2022 - Oktober 2022
Staff of Event
Public Relations Orientation 2023 • Organisasi
- Coordinated a student orientation program attended by 90 participants, enhancing participant engagement and ensuring consistent communication across multiple stakeholders.
- Directed the planning and execution of 2 key events, developing core technical documentation (terms of reference, rundowns, and guidelines) to ensure consistency and clarity.
- Executed of 18 medium-scale student events within a 1.5-month timeframe while managing tight academic schedules.
- Collaborated with five external departments to streamline event communication flows and strengthen stakeholder alignment.
Mei 2022 - Juni 2022
Content Creator and Design
Social Media Activation Project @maison__lou • Organisasi
- Designed and executed a monthly content planner to support social media activation and strengthen brand positioning.
- Achieved 191 new followers, 9,890 account reach, and over 500 engagements within one month by implementing targeted digital content strategies.
Februari 2022 - Januari 2023
Staff of Research and Data Department
BEM Fikom Unpad • Organisasi
- Responsible for conducting research and evaluation for the Human Resource Management (MSDM) Department, including data analysis and interpretation
- Transformed collected data into clear visualizations and presented key findings to support departmental decision-making.
Januari 2022 - Januari 2023
Staff of Academic and Profession Department
Himpunan Mahasiswa Hubungan Masyarakat • Organisasi
- Initiated and implemented the “Maroon Competition Calendar”, using Google Spreadsheets to optimize event tracking.
- Served as Master of Ceremonies for two internal events, strengthening public speaking and live communication delivery.
- Produced four competition calendars and two Instagram microblogs, applying visual storytelling and research-based writing to increase engagement among PR students.
November 2021 - Januari 2021
Head of Public Relations
General Election and Deliberation of the 2022 Public Relations Student Association • Organisasi
- Directed a 10-member PR team, ensuring effective and clear internal communication across departments and stakeholders throughout the election process.
- Engaged 160 participants in the annual Musyawarah Besar Hima Humas event, improving transparency and member participation through consistent updates and event branding
Juli 2025
English Language Test
Universitas Padjadjaran • 251102247
Score: 483
Media
September 2024
2nd Winner of Communication Avenue 2024: CSR Competition
Universitas Pelita Harapan • -
November 2023
1st Winner of Communication Festival 2023: Integrated Marketing Campaign Competition
Universitas Al-azhar Indonesia • -
In this competition with the theme 'Build the Creativeness, Build the Awareness', the Ministry of Tourism and Creative Economy assigned us to create an integrated marketing campaign program targeting millennial and Gen Z audiences. The program aims to attract more domestic tourists to West Sumatra while identifying the underlying problems that hinder domestic tourist visits to the area. The program design we compiled was presented as a creative deck proposal during the final round on November 28, 2023.