Curriculum Vitae
Ester Alaya Simanullang
Bachelor degree of Marketing Management from Universitas Sumatera Utara, focused on leveraging knowledge of marketing strategy and digital marketing. Operates well in both individual and team and quickly adapt to industry transformation.
September 2023
Universitas Sumatera Utara
S1 • Manajemen • IPK 3.71
Juni 2024 - September 2024
Sales Generalist
PT Bank Mandiri (Persero) Tbk • Contract Base
Selling the Bank Mandiri Products (KPR, KSM, Credit Card)
Mei 2023 - September 2023
Assistant Lecturer
Faculty of Economic and Business, Universitas Sumatera Utara • Pekerja Lepas
•Assisting the Secretary of Department in organizing conferences, seminars, workshops related to the department's activities.
•Manage administrative tasks related to study program invitations and study program accreditation assessments.
Agustus 2022 - Agustus 2022
(Freelance) Sales Team at “Soft Opening Pos Bloc Medan”
Growliving.co • Pekerja Lepas
•Organizing product marketing strategies, either online or offline. •Maintaining incoming and outgoing items.
•Achieved a turnover of tens of millions in 3 days.
Agustus 2022 - Desember 2022
Digital Human Resources (Independent Study)
Gerakan Nasional Indonesia Kompeten - Kampus Merdeka • Magang
Soft skills: self-efficacy, problem solving & decision making, cross-cultural collaboration, critical & creative thinking, adaptability, service orientation, emotional intelligence, and design thinking.
•Hard Skills: HR Staff, HR Supervisor, Recruitment & Selection Spv.
•Study the 11 Human Resource Management competency units in accordance with the SKKNI, which consists of compiling a remuneration system, compiling standard operating procedures, carrying out the recruitment process, carrying out the selection process, making job offers to prospective workers, making work agreements, compiling learning and development needs, compiling job descriptions, administering wages, administering social security, and administering human resource management policies.
Agustus 2022 - Agustus 2022
Steering Committee
International Summer Course University of Sumatera Utara • Organisasi
Responsible for providing direction and assisting course participants during the event.
Februari 2022 - Juli 2022
Government Affairs Intern
Kantor Pertanahan Kota Medan • Magang
•Assisting the administrative process of applicants for the PTSL program.
•Created content for Instagram platforms that raised public awareness about the PTSL (Pendaftaran Tanah Sistematis Lengkap) program.
•Serving 130 applicants for the land certificate program for 6 months
•Implementation of public relations affairs and information services regarding the registration of land certificates
•Researched case law to support the development of legal documents such as land certification
Agustus 2021 - Desember 2021
Marketing Executive Intern
PT. Pegadaian Kanwil I Medan • Magang
•Planned and executed "GEN-Z Investment" webinar at Universitas Sumatera Utara, reaching over 50 students and building brand awareness of students about Pegadaian investment products.
•Helped plan and executed Pegadaian trade show at the KIM Investment EXPO 2021, attracting visitors and generating 75gr+ gold Pegadaian product in new sales revenue. •Managed the "Gadai Experience" project done by 100+ people to increase customer experience.
•Closing the 10 gr gold Pegadaian product.
•Negotiate with prospective “Duta Pegadaian Kanwil I” and reached collaboration agreement
•Cultivated partnerships with industry leaders and influencers to promote the brand.
•Created content for social media platforms about brand promises that increased brand awareness.