Curriculum Vitae
Hana Luthfiyah Eshandra
Media Social
Hana is a fresh graduate of Urban and Regional Planning with a keen interest in business development and real estate industry. Her practical experience has enhanced her analytical and problem-solving skills through in-depth market analysis and feasibility study. Her academic background has also strengthened her proficiency with GIS and CAD tools, enabling her to analyze complex data and make data-driven decisions. Currently seeking opportunities to further develop her expertise in urban development projects.
Januari 2024
Institut Teknologi Bandung
S1 • Teknik Perencanaan Wilayah dan Kota • IPK 3.53
September 2024 - Sekarang
Business Development Intern
Shopee • Magang
• Tracked seller presence on competitor platform, managing data up to 1.500 sellers weekly to support business insights.
• Monitored seller compliance, tracking up to 400 sellers weekly.
• Analyzed seller performance on competitor platform to identify factors influencing sales and the drivers behind high sales performance.
• Monitored competitor feature updates to support competitive insights and strategic planning.
• Coordinated with Relationship Management division to support program from Shopee, encourage sellers to join and achieve targets for program benefits.
Mei 2023 - Agustus 2023
Business Development Intern
PT Waskita Karya Realty • Magang
• Conducted physical and regulatory analysis on a 6 ha vacant land in Rorotan, North Jakarta with GIS software to generate two land development recommendations.
• Conducted market research on competitors from 7 PT Waskita Karya Realty projects, with regression analysis to identify key factors that significantly influenced selling prices.
• Executed HBU analysis and feasibility study on a 27 ha vacant land in TB Simatupang, South Jakarta, for a landed house development.