Dynamic marketer with a knack for content creation, brand management, and strategic campaigns. Proven leadership in diverse projects and teams. Excels in digital engagement and fostering connections. Demonstrated leadership in international programs
Sedang berjalan
Institut Teknologi Sepuluh Nopember
S1 • Manajemen Bisnis • IPK 3.39
Sedang berjalan
Rennes School of Business
S1 • Business Management and Marketing • IPK 3.39
Juli 2024 - September 2024
Business Support Internship
PT Bank Tabungan Negara (Persero) Tbk • Magang
April 2024 - Juni 2024
Speaker
TEDxITS • Contract Base
An independent non-profit community event. Discover “ideas worth spreading.” TEDx brings the spirit of TED to local communities around the globe through TEDx events.
• Delivered a talk titled “Silent Screams Beyond the Trust: The Paradox of Child Nurturing. Engaged an audience of 150 attendees, utilized storytelling and research-based evidence to highlight the often-overlooked silent struggles of children.
September 2023 - Sekarang
Social Media Manager
Gores Denai (Yayasan Generasi Penggerak Global) • Contract Base
The leadingimpact-oriented organizationthat helps young Indonesians to gaininternational exposure and maximize global opportunities.
• Developed and executed a social media strategy that increased follower count by 40% and engagement rates by 35% within the first six months, by leveraging targeted content campaigns across platforms such as Instagram, LinkedIn, and TikTok.
• Analyzed social media metrics to adjust and improve content strategies, resulting in a 25% increase in website traffic from social platforms and a 50% improvement in audience sentiment analysis.
November 2021 - Juli 2022
Executive Director
Bersama Meraki • Organisasi
A youth platform to raise awareness of mental health by delivering educationaland interesting events with experts.
• Led a team of 32 members, overseeing the development and implementation of organizational policies that improved operational efficiency by 20%.
• Instituted a rigorous content approval process that increased social media content quality, leading to a 30% rise in follower engagement and a 15% increase in event participation.
• Supervised and mentored the heads of 5 divisions, leading to enhanced team productivity and better alignment with the organization's mission.
Januari 2021 - Sekarang
Founder & Content Writer
Dua Sujud • Organisasi
An Islamic Social Community that presents educational content for all around Indonesia.
• Established and continuously refine the vision and mission of Dua Sujud, leading to a subscriber base growth of over 200% within the first two years through strategic content
initiatives and community engagement.
• Conduct bi-weekly strategy meetings that resulted in the launch of innovative content
series and community outreach programs, significantly increasing audience engagement and content reach.
Rennes School of Business (Rennes, France)
• Dual Degree of Marketing & Sales Specialization
• Relevant Courses: (1) Project Management, (2) Business to Business Marketing, (3) Digital
International Conference on Business and
Islamic Students of Business Managements).
• Successfully organized and managed an open donation program that raised IDR 2.769.000 in just 12 days, exceeding the target by 30%. Coordinated the distribution of 75 aid packages, including essential supplies to underprivileged street workers, enhancing community goodwill and support.
Juni 2024
BCG Digital Transformation Job Simulation
Forage • LXFYWmJCn7DSMahNR
• Completed a simulation involving developing a new app to help a hypothetical client, CoffeeCo, combat declining sales.
• Conduced market research to understand emerging trends in using apps to improve customer engagement in F&B industry.
• Analyzed customer pain point data and provided a recommendation on which issue to solve in the app.
• Reviewed and prioritized app features and used Trello to set up an agile project management plan.
Media
Juni 2024
Oliver Wyman (Financial Services) Climate change job Simulation
Forage • bqYB6yQQtGerQoiyr
• Standard Executive Summary Study: Analyzed The Standard Executive Summary and classified financed emissions.
• Net-Zero Scenario Recommendation: Researched external net-zero scenarios and recommended one to Bank ABC for target-setting, considering cost, policy strictness, and transition risks.
• 2030 Value Calculation and Strategic Recommendations: Calculated forecasted 2030 values and provided strategic recommendations to Bank ABC for achieving their goals.