Curriculum Vitae
Mirza Setya
I am a Management student at Diponegoro University with a focus on digital marketing and brand strategy. Experienced as a Digital Marketing Intern and as Staff Design for BEM FEB Undip 2024, where I managed visual design and creative direction for social media. Skilled in campaign planning, brand development, and KOL management, with hands-on experience in influencer collaborations (Implora, Glad2Glow, OMG and, Laxing) and executing integrated campaigns across Meta Ads, TikTok, and organic social media.
Sedang berjalan
Universitas Diponegoro
S1 • Manajemen Pemasaran • IPK 3.15
Juli 2025 - Oktober 2025
Digital Marketing Intern
The University • Magang
Performed data driven evaluations of TikTok influencers to guide talent selection, while developing brand overviews, creative briefs, and campaign guidelines, and managing KOL workflows and influencer coordination.
Crafted and executed influencer storylines for brand collaborations (Implora, Glad2Glow, OMG, and Laxing), ensuring alignment with brand identity and driving higher audience engagement.
Januari 2025 - Februari 2025
Digital Marketing Intern
XPRIVATE EDUCATION • Magang
Designed and implemented an effective content plan, leading to increased engagement and brand awareness through relevant and creative content. Created compelling and informative promotional flyers, successfully supporting the marketing strategy to achieve
measurable goals.
Januari 2025 - November 2025
Administrasi Tender & Marketing Intern
PT Putra Wijayakusuma Sakti • Magang
- Managed tender administration (bid bonds, integrity pacts, RKS, correspondence).
- Contributed to strategic planning by supporting the 2026 Work Program & Budget (RAB).
- Developed brand overview, target brief, and SWOT analysis and built core marketing pillars: events, media,
copywriting, social media.
Juni 2024 - Juli 2024
Staff Of Event Rakernas BEM SI XVII
BEM UNDIP 2024 • Organisasi
RAKERNAS BEM SI XVII, which took place from 15 July to 20 July 2024, was a national event that brought together BEMs from all over Indonesia, including talk shows, meetings, a field trip to Jepara, and a dinner at Semarang City Hall. In my role in the Events Division, I was tasked with conceptualising and executing the Semarang tour, which gave me event planning and execution experience.
Media
Februari 2024 - Desember 2024
Staff Of Media Creative
BEM FEB UNDIP 2024 • Organisasi
As a senior staff member, I am responsible for content creation and social media strategy, driving the visual transformation of BEM FEB UNDIP 2024 through innovative Instagram feeds, posters and banners, while establishing a cohesive visual identity and increasing brand awareness by designing professional ID cards, lanyards and creating visuals of the new cabinet structure.
Media
Januari 2024 - Januari 2025
Head of Media Creative
Forum Mahasiswa Ekonomi Semarang Raya • Organisasi
Led the creation of strategic visual content to promote relevant economic issues in Semarang, raising awareness and understanding among students. Managed a creative team to produce educational content, increasing engagement within FORMESERA regarding
discussions on economic issues.
Juli 2025
Digital Marketing Carrer Accelerator
Tempat Belajar • TBJR-CADM-250621-059
I handled the digital marketing project for Chouppang Gianyar, a Bali-based F&B brand, focusing on increasing
brand awareness and driving conversions through Instagram. My responsibilities included formulating a
marketplace marketing strategy, curating engaging social media content, and conducting weekly performance
evaluations. These efforts resulted in total sales of IDR 9 million and successfully expanded the brand's reach to
over 86,293 users
Media
Januari 2025
Fundamental UI Design
CODING STUDIO • KUQNVWVSF6
I completed an intensive course at Coding Studio, mastering UI Design fundamentals such as layout, typography, and color theory, while gaining proficiency in tools like Figma to create wireframes, prototypes, and high-fidelity mockups. The program emphasized user-centered design, responsive techniques, and accessibility standards, equipping me with the skills to craft intuitive, inclusive, and vis
Media
Januari 2025
Intro to Digital Marketing
RevoU • DMMC-06012025-01-1-00536
I participated in a 10-day mini course at the 'RevoU BootCamp,' where I gained foundational knowledge and strategies in digital marketing. Over the course of the program, I learned essential techniques, including how to conduct effective research to identify and reach target audiences, equipping me with practical skills to enhance marketing efforts.