Curriculum Vitae
MUHAMMAD RAFI’
I am a Bachelor's degree student in Telecommunications and Informatics Business Management at Telkom University, with a strong interest in business management, marketing, entrepreneurship, human resources, and other related fields. I have experience in campus organizations and cross-functional collaborative projects, and I actively participate in various entrepreneurship training programs and competitions that have strengthened my communication, leadership, and teamwork skills.I am recognized as an analytical thinker, a responsible and adaptable individual, and someone who is highly driven in personal and professional development. Currently, I am actively seeking opportunities to make meaningful contributions and further develop my professional potential within a dynamic and innovative work environment.
Agustus 2025
Universitas Telkom
S1 • Manajemen Bisnis Telekomunikasi dan Informatika • IPK 3.6
September 2024 - Januari 2025
Product Owner
Snap.Grow • Project Base
As a Product Owner at SnapGrow, this role successfully led the development of digital products focused on marketing services for small and medium enterprises (SMEs). Responsible for shaping product strategies aligned with market needs and business goals, while acting as a key liaison between the development team and stakeholders to ensure that each feature delivered meaningful impact and relevance. One of the core achievements was the effective management and prioritization of the product backlog, considering business value, market trends, and user needs. Active involvement in setting sprint goals, making strategic decisions such as initiating influencer collaborations and utilizing real-time data analysis and consistently validating sprint outcomes played a critical role in delivering added value to users. This leadership contributed to positioning SnapGrow as an innovative, responsive, and affordable digital marketing solution. The strategic input provided has supported the sustainable growth of SMEs and strengthened SnapGrow role as a trusted partner in highly competitive digital landscape.
Februari 2024 - Juni 2024
Chief Operating Officer (COO)
Waco.id • Project Base
As part of my Entrepreneurship course project, I helped build and develop Waco.id, a culinary business that focuses on the innovation of traditional Indonesian food, dadar gulung, with a touch of modern flavors. In this project, I played the role of Chief Operating Officer (COO), where I was responsible for managing the daily operations of the business, including production management, product quality control, kitchen workflow efficiency, and coordination between production and marketing teams. I also developed distribution strategies and ensured that the supply chain was running optimally to support market demand. With a data driven and collaborative approach, I managed to maintain consistent product quality while driving sustainable business growth. Successfully exceeded sales targets by selling hundreds of units, showcasing the effectiveness of our operational and marketing strategies.
Januari 2024 - Januari 2024
Marketing and Sales
PT Pindad • Magang
- Prepared and processed Payment Orders (SPB) to ensure smooth financial transactions within the company.
- Created and managed Minutes of Meeting (Berita Acara) to document key activities in the sales process.
- Accurately input and verified sales transaction data into the system in a timely manner.
- Systematically archived administrative documents to support efficiency and ease of information access.
- Handled and processed Decrees (Surat Keputusan) related to transaction activities and inter-division cooperation.
Februari 2023 - Juni 2023
Chief Operating Officer (COO)
Loka Dessert • Project Base
As the Chief Operating Officer (COO) at Loka Dessert, I play an important role in developing and managing the operations of this innovation-based culinary business. Loka Dessert comes with a modern dessert concept that combines local flavors such as bread combined with bananas, added with various unique flavors with international presentation techniques that are visually appealing and in line with youth market trends. My success is reflected in the development of innovative products that are in accordance with market characteristics, the implementation of efficient operational SOPs, and the optimization of stock and production management. I also lead marketing strategies through social media and online delivery platforms, which have succeeded in significantly increasing brand visibility and sales. In addition, I encourage development through regular training and a collaboration-based work system. As a result, Loka Dessert experienced sales growth of more than twofold in the first year and received positive recognition from consumers, the media, and investors. This success cannot be separated from the right operational strategy, relevant product innovation, and solid teamwork.
November 2024
Certified Digital Marketing Specialist
Badan Nasional Sertifikasi Profesi (BNSP) • 62090 2431 0 0111656 2024