Curriculum Vitae
Muhammad Rizky Debtian Putra
Media Social
Early career communication strategist with experience in B2B marketing, campaign management, and culture transformation. Skilled in orchestrating digital outreach, cross functional collaboration, and data driven decision making, and stakeholder management. Proven ability to lead projects delivering measurable business impact.
Januari 2024
Universitas Padjadjaran
S1 • Manajemen Komunikasi • IPK 3.74
Januari 2020
SMAN 5 BEKASI
SMA/SMK • Ilmu Pengetahuan Sosial • Nilai rata-rata: 84.67
Januari 2025 - September 2025
B2B Marketing Communication
BenQ Teknologi Indonesia • Magang
As a B2B Marketing Communication Intern at BenQ Indonesia, I coordinated over 20 integrated marketing campaigns and events, including flagship product roadshows that attracted 150+ attendees per city and achieved an 85% MQL conversion rate. I strengthened the company’s digital presence by publishing more than 50 cross-platform contents, maintaining quarterly LinkedIn CTR above 7% and engagement rates over 12%. I managed website content and back-end workflows for product promotions, ensuring timely updates and SEO-optimized digital assets, while monitoring and analyzing 1,000+ CRM leads to segment data for improved sales collaboration and customer engagement. My role included collaborating with 20+ business partners, government institutions, vendors, and KOLs, with top campaign content garnering 592,000 views, as well as driving brand exposure through media coverage in 10+ outlets per event and executing TVC ads reaching 2.9 million viewers.
September 2024 - Februari 2025
PiC Event Management
Networking Party Mankom Unpad Alumni • Project Base
As the Person in Charge of Event Management for the Networking Party of Mankom Unpad Alumni 2025, I developed a casual networking event as part of IKA Mankom’s rebranding initiative to reconnect with early-career alumni. I conducted audience research through in-depth interviews with over 20 alumni to shape the event’s direction and ensure relevance to their professional interests. Leading a team of six, I coordinated the creation and promotion of event content, successfully attracting more than 100 participants
Agustus 2023 - Desember 2023
Culture Design and Activation
PT Telekomunikasi Selular • Magang
As a Culture Design and Activation Intern at Telkomsel, I executed seven culture activation programs supporting the company’s cultural transformation initiatives. I designed creative gamification programs to boost employee engagement and reinforce core company values. Additionally, I developed over 20 creative concepts, promotional materials, and organized reports distributed across internal communication channels. I also analyzed cultural survey data with an 88% participation rate involving over 5,000 employees, contributing insights to measure and enhance organizational culture alignment.
Februari 2023 - Juli 2023
Event Management
Universitas Padjadjaran Career Development Center • Magang
As an Event Management Intern at the Unpad Career Development Center, I led the production of educational podcasts for the center’s YouTube channel, hosting three podcast episodes and conducting one Instagram Live session to promote career development. I also played a key role in organizing the Unpad Job Fair 2023, collaborating with over 30 major companies and attracting more than 3,000 participants.
Januari 2022 - Desember 2022
Chairman
Himpunan Mahasiswa Manajemen Komunikasi Unpad • Organisasi
As Chairman of Hima Mankom, I led 124 members across 10 functions and managed over 50 organizational programs. I initiated and executed Hima Mankom’s first international program, “Ideation,” while driving achievements that won 5 out of 8 nominations at the Fikom Awards 2022, including Best Social Media and Innovative Program. Additionally, I built and strengthened relationships with more than 50 internal and external stakeholders within the university community.
Januari 2021 - Desember 2021
Head of Social Dedication Department
Badan Eksekutif Mahasiswa Fakultas Ilmu Komunikasi Unpad • Organisasi
As Head of the Social Department at BEM Fikom Unpad, I led five social programs encompassing education, virtual concerts, and environmental conservation initiatives. I successfully raised over IDR 15,000,000 through more than 10 charity events and built partnerships with over 20 stakeholders across campus and external communities. Through strategic social media activations, I grew @fikompeduli’s Instagram followers by 35% in two months and led an environmental initiative that planted 1,500 trees. Additionally, I rebranded the department, resulting in a significant increase in applicants from fewer than 20 to over 100 within a year.
November 2023
Buildin an All in Culture
Udemy • UC-b5e3d307-ea43-4a9e-b53f-6236e3358130
Media
Juni 2023
Social Media Stories: Creative Strategies and Tips
LinkedIn Learning • Ad_OGzio4ADk-1nx201gA1qvdtDy
Media
Juni 2023
Content Creation: Strategy and Tools
LinkedIn Learning • AeEcFAjgpWmnzihfGXdxOKWHaNIx
Media
Oktober 2022
The Fundamental of Digital Marketing
Google Digital Garage • YJN SS7 925
Media
Juni 2021
Leadership Development and Uniting Program 2021
BEM Fikom Unpad • -
Agustus 2020
Google Digital Entrepreneurship
Digital Talent Scholarship Google x Kominfo RI • 0448359121-140
Media
Januari 2022
Most Adaptive Student Association Award, Most Contributive Student Association Award, Most Innovative Program Award, Best Student Association Social Media Award, Best Student Association Participation Poster Award
Fikom Unpad Awards 2022 • -
Fikom Unpad Award is an annual event that gathers all student organizations within Fikom Unpad for a competitive showcase of excellence. In 2022, 8 award categories were contested by all student associations at Fikom Unpad, and Himpunan Mahasiswa Manajemen Komunikasi Unpad, under my leadership as chairman, proudly secured 5 of those awards