Curriculum Vitae
Puji Setyaningsih
Digital Business student with hands-on experience in copywriting and a strong passion for Digital Marketing. Adept at creating compelling <br /> and user-focused content for social media, websites, and marketing campaigns. Familiar with digital trends, audience engagement <br /> strategies, and user-centered design principles. Eager to bring creative ideas and strong attention to detail to a dynamic marketing team, <br /> while continuously learning and contributing to impactful brand growth.
Sedang berjalan
Universitas Padjadjaran
S1 • Bisnis Digital • IPK 3.84
Juli 2025
Social Media Specialist Intern
PT Inspirasi Masuk Kampus • Magang
As a Social Media Specialist Intern, I generated high-performing content that achieved over 54M impressions and 1.6M interactions within a single month, significantly strengthening brand visibility. I successfully drove the growth of 19.5K new followers through a consistent engagement strategy, which included creating a viral post that amassed 6.5M+ views and gained 1.3K followers alone. Through these initiatives, I developed advanced expertise in copywriting, Gen Z-focused storytelling, and social media analytics, utilizing audience research to craft relatable content and data-driven strategies
Maret 2025
Marketing Communications Intern
PT PLN ICON Plus • Magang
As a Marketing Communications Intern, I produced 50+ soft-selling articles for official and national media platforms, significantly strengthening brand awareness. I enhanced website engagement by designing high impact covers that boosted CTR and supported end to end podcast production to ensure consistent, high quality storytelling. Additionally, I analyzed YouTube performance metrics to provide data driven insights, successfully optimizing content strategy and expanding audience reach
April 2024
Team Social Media Management
Cleanhome.id • Project Base
As a team member, I contributed to the development of a comprehensive content strategy with defined pillars, a content calendar, and an editorial plan. This collaborative effort resulted in the creation of 55 engaging content pieces, including feeds and reels for Instagram. The strategy led to a 518% increase in engagement from followers and a 2,750% increase from non-followers, as well as the addition of 113 new followers.
Media
Januari 2024
Technological Literation & Advancement
Financial Market Comunity • Organisasi
I successfully served as the Person in Charge (PIC) for the Python Class I: Analyze Financial Data, achieving a participant attendance rate of 96.21%. Additionally, I contributed to the development of FMC's official website: https://fmcfebunpad.com, which serves as a platform for various FMC-related information. Through this experience, I enhanced my technical skills in programming languages such as Python, Java, C++, HTML, and CSS, while also refining my managerial and teamwork abilities to ensure the success of each project.
Media
Januari 2024
Team Management Strategist
PT Mulia Boga Raya • Project Base
Analyzed and generated strategy for the sustainability of company
using many factors and matrix such as IFAS Matrix, PASTEL, Value Chain Analysis, Financial Performance, TOWS Matrix, etc.
Media
Januari 2023
Creative Media Staff
HIMA Bisnis Digital Unpad • Organisasi
Contributed to the management of HIMA Bisnis Digital Unpad's Instagram account, helping to increase followers by 192 over one year, reaching a total of 1,947 followers. Assisted in creating and publishing 77 engaging content pieces, including feed posts, reels, and a podcast episode on Spotify, supporting the organization’s efforts to enhance its online presence and audience engagement.