Januari 2025

Universitas Brawijaya

S1 • Hubungan Masyarakat • IPK 3.74

September 2024 - Oktober 2026

PT Pertamina Retail • Magang

• Assisted the team in developed and executed social media content, including content planning, scheduling, and managed 4 week content calendar aligned with company goals.
• Developed and implemented social media strategy to enhance social media’s company performance, including conducted social media trends research to generate innovative content ideas. Successfully generate 10+ creative content ideas align with company goals.
• Assist the team to produced social media contents in order to strengthen the company’s branding. The content successfully achieved 8,300+ views on instagram.
• Assisted in planning the company’s CSR programs and produced 8 ideas for CSR Company, identifying target areas and communities for program implementation, and applying appropriate strategies to ensure a positive impact.
• Contributed to drafting the annual CSR Activity Report, highlighting the company’s performance in carrying out social responsibilities.

Media

Januari 2023 - Januari 2024

Girl up brawijaya • Organisasi

• Managed content across social media platforms (Instagram, Tiktok, Linkedin). Handled content calendar, copywriting, and reported social media metrics analysis and successfully increased 300+ followers in one month.
• Produced copywriting, including caption for 13 feed posts and texts for 12 interactive instagram stories for educational content. Successfully gained over 300 likes in multiple feeds post.
• Scripted, created, and edited 2 reels video for educational campaign. Successfully got 2000+ views and 140+ likes.

Media

Januari 2022 - Januari 2023

BEM UB • Organisasi

BEM UB Kementerian Pemberdayaan Perempuan Progresif
Social Media and Public Relation Staff
• Responsible for managing Instagram feeds, copywriting, design and editing (feeds, videos/reels) on educational contents. Beside that, facilitating communication between two or more organizations or parties.
• Copywriting and editing for 10+ educational contents, created and edited 3 reels video. Successfully gained 100+ likes on many contents, and reach 2.300+ views on reels.

Media

April 2020 - Sekarang

Cakap Sejenak • Pekerja Lepas

• Conducting end-to-end social media operation and content creation, including content planning, writing, editing, uploading, and create a caption for 37 educational caraousel posts and 5 reels video. Successfully gained 1.300+ likes in many contents and achieved 44.000 accounts reached.
• Managing and growing social media with digital marketing strategies, successfully broke through 1.400+ followers organically from zero followers. Successfully increased accounts engaged +219% and accounts reached +758% in one month.
• Maintain relationship with other media platforms and maintain communication with audiences. Content writings successfully got reposted by many media and reach until 8.000 likes.
• Campaign Project:
Script writer and social media marketing for short movie entitled "Toxic Relationship Awareness" campaign, successfully reach 10.000+ views. Besides, created 3 caraousel post to promote this movie and gained total 780+ likes.

Januari 2025

digital marketing

skilvul • 031

• Learned basic digital marketing, including for social media, website and blog, email marketing, Ads, and SEO. Also learned about marketing funnel, content marketing strategy, social media strategy, digital campaign, and organic marketing. Successfully completed the course with A predicate.
• Project: created a content marketing campaign for Yoona Company by developing the target audience, marketing objectives, unique selling points (USP), content pillars, content production plan, content distribution strategy, and marketing analysis. Then, create a landing page as a marketing tool.

Media