Curriculum Vitae
Rosana Yuvita Basuki
Applied Marketing Management graduate with hands-on experience in digital marketing, customer service, business development and public relation. Proficient in marketing reasearch, communication, content creation, and event marketing. Passionate about growing in marketing and eager to contribute to brands through data-driven strategies and impactful digital initiatives.
Agustus 2025
POLITEKNIK NEGERI BANDUNG
D4 • Manajemen Pemasaran • IPK 3.57
Desember 2025
Public Relation Intern
PT Surya Energi Indotama • Magang
1. Created marketing content that boosting reach and engagement by 30%, strengthening company branding and engagement.
2. Produced and published 2 editions of the company E-Magazine, increasing internal communication reach and showcasing key company projects.
3. Coordinated logistics and on-site execution for corporate events with 100+ participants, improving event flow and participant experience.
4. Managed reception, documentation, and administrative workflows, improving information accuracy and supporting timely PR reporting.
Media
Februari 2024
People Development Intern
PT Kalbe Farma • Magang
1. Converted 11 outdated modules into 133 minutes of interactive video content, improving training engagement and content clarity for internal audiences.
2. Designed 10+ campaign posters and learning materials that elevated communication impact and supported internal branding initiatives.
3. Developed a Gen Z Coaching module and assisted workshops for 30+ managers, providing insights on audience behavior relevant to marketing and communication strategies.
4. Monitored and analyzed training data to ensure accurate reward point calculation, improving transparency and internal stakeholder satisfaction.
Media
Mei 2023
Intern Staff
Sahabat Museum Konferensi Asia Afrika • Magang
1. Executed promotional campaigns that attracted 500+ participants, increasing event awareness and attendance.
2. Managed front office operations for up to 1,000+ daily visitors, ensuring efficient customer service, reservation handling, and visitor flow coordination.
3. Delivered interactive tours to 100+ visitors per day, enhancing customer experience and strengthening visitor engagement.
Media
Januari 2023
Member of Young Announcer
Sahabat Museum Konferensi Asia Afrika • Organisasi
1. Bandung Historical Study Games 2023 - Post Division
- Designed the event agenda and coordinated logistics across multiple positions, ensuring a smooth flow of attendees.
- Supported promotional activities through social media and offline channels, helping to increase attendance by 30%.
2. Museum Night Exploration - Educator
- Served 500+ participants during the event, contributing to higher visitor satisfaction and increased public interest in museum educational programs.
Media
Januari 2021
Event Division
Himpunan Administrasi Niaga • Organisasi
1. Developed and coordinated event concepts and rundowns in collaboration with cross-functional divisions.
2. Managed the entire event including leading the program as Master of Ceremonies and time keeper
Media
Agustus 2025
Microsoft Excel Certification
Dsarea.id • 0096092025
Certified in Data Entry Management Formulas Pivot Tables Data Visualization WhatIf Analysis Excel Database Reporting Functions and other related skills
Media
Juli 2025
Digital marketing certification
Markplus Institut • 21487
1. Strategy Planning
2. Sosial Media Marketing
3. Search Marketing
4. Email Marketing
5. Google Analytic
Media
