Curriculum Vitae
Alifa Talitha Tsaqif Ramadhani
I am a final-year Business Management student at Universitas Gadjah Mada with a concentration in Leading Change (HR Management) and Marketing Management. Throughout my journey, I have been actively involved in national and international event management, business case competitions, and consulting projects that sharpened my skills in problem-solving, data analysis, and strategic thinking. Beyond academics, I have hands-on experience in organizational and leadership activities, which strengthened my ability to coordinate teams, manage details under tight deadlines, and communicate effectively across different stakeholders. These opportunities have sharpened my project management capabilities while strengthening my ability to connect and engage with diverse stakeholders. With a passion for fostering growth through people and culture, I am eager to contribute by driving organizational change that empowers individuals and teams to perform at their best.
Sedang berjalan
Universitas Gadjah Mada
S1 • Manajemen • IPK 3.63
Oktober 2025 - Maret 2026
Management Strategic Transformation Internship
PT Jasa Marga (Persero) Tbk • Magang
Januari 2024 - Januari 2024
Co-Lead of Event Creative
IDEAS Business Plan Competition - The 18th Management's Events • Project Base
Annual event organized by Ikatan Keluarga Mahasiswa Manajemen (IKAMMA) FEB UGM that focuses on fostering sociopreneurship among students from prestigious universities across Indonesia.
Job description:
1. Managed the planning and delivery of 6 sub-events with innovative formats.
2. Supervised a team of 4 staff and coordinated workflows to maintain high-quality outputs.
3. Built partnerships with Startoops, Seabank, and G2RT for the IDEAS Summit to strengthening brand visibility.
4. Produced 5 Instagram Reels with original copywriting to boost digital engagement.
Januari 2024 - Januari 2024
Liaison Officer
Meet The Investors Yogyakarta • Project Base
A match-making of startups with investors and 14 venture capital institutions.
Job description:
1. Facilitated professional communication and coordination between event organizers, speakers, and investors to ensure smooth execution.
2. Assisted Mr. Anand from Google Indonesia as a keynote speaker by coordinating preparation and stage needs.
3. Provided liaison support for the CloudMile team and Mr. Alexander Ludi from UMG Idealab to ensure smooth participation.
4. Represented the organizing team in front of investors and speakers to maintain professional communication and event credibility.
Januari 2024 - Januari 2024
Liaison Officer
Summer Course Hydrogen Valley University of Groningen x UGM • Project Base
A collaborative program between UGM and University of Groningen that focuses on the role of hydrogen in energy transition. Designed for professionals, policymakers, researchers, and graduate students, the course offers innovative lectures on hydrogen energy.
Job description:
1. Managed 105 participant email blasts, ensuring timely updates and clear messaging.
2. Created persuasive email copywriting that enhanced participant communication and program engagement.
3. Facilitated cross- cultural collaboration and represented UGM in interactions with University of Groningen counterparts to strengthen
institutional partnership and program branding.
4. Provided personal assistance to high-level stakeholders, including Mr. Hageng (Senior Advisor, Executive Office of the President) and Mr. Irwan (Associate Policy Analyst, Ministry of Finance).
Januari 2024 - Januari 2025
Head of Human Resources and Public Relations
KKN-PPM UGM Senada Ngada • Project Base
Job description:
1. Directed recruitment, onboarding, and cross-functional coordination to build an effective and motivated team.
2. Developed and executed content strategies that expanded digital presence, growing TikTok to 680K+ likes and 7K+ followers, and Instagram to 5K+ followers.
3. Built partnerships with 9 media partners to deliver integrated publicity efforts, including article publications, tourism promotion campaigns, and project reporting.
4. Designed and implemented visual assets (feeds, stories, reels) that strengthened brand identity.
5. Produced creative social media content (30+ Instagram stories, 20 TikTok videos, 10 Instagram carousel posts), crafting engaging
captions and narratives aligned with audience insights to boost engagement.
6. Conceptualized and executed 3 integrated campaign ideas via Twitter, collaborating with internal teams to enhance program visibility and foster stronger audience engagement.
Januari 2024 - Januari 2024
Participant
UNESCO-UNITWIN Sookmyung Women's University x UGM • Project Base
Digital and leadership training held by Asia Pacific Womens Information Network Center and UNESCO-UNITWIN.
Job description:
1. Selected as one of the 30 best participants in digital and leadership training organized by Asia Pacific Womens Information Network Center and UNESCO-UNITWIN.
2. Developed a business plan project focused on women empowerment and sociopreneurship, aligning with current market trends and consumer behavior.
3. Conducted market research to identify potential business opportunities that promote women empowerment while stay competitive in the
retail landscape.
4. Designed and distributed a product market fit survey to validate business assumptions, analyze consumer needs, and refine the proposed business model.
Januari 2023 - Januari 2023
Expert Staff of Event Creative
Career Insight 2023 • Project Base
Annual occasion to provide opportunities for students and fresh graduates as prospective workers in the global market through seminars and the provision of internship program exhibitions.
Job description:
1. Conceptualized the event and created the event schedule;
2. Collaborated with 13 companies to be part of the Career Festival tenants;
3. Collaborated with 5+ speakers from big companies;
4. Prepared seminar materials and wrote TOR & MOU for speakers.
Januari 2023 - Januari 2023
Event Creative - Activation Staff
EXPOSURE YOGYAKARTA • Project Base
The pioneer of thematic curated market and creative entertainment in Yogyakarta held by 17th Managements Event.
Job description:
1. Contributed to the success of an event that attracted 41,000+ visitors at Pakuwon Mall Jogja.
2. Planned and managed 5 pre- events and workshops attended by over 200 participants, ensuring engaging experiences and smooth operations.
3. Assisted in activation strategies that improved audience engagement and enhanced brand presence throughout the event series.
4. Collaborated with local artists and vendors to design interactive spaces that elevated visitor experience and strengthened event identity.
5. Drafted MoUs, art catalogs, and designed mockups for Instagram posts and stories with engaging formats to reinforce the event’s brand identity.
6. Developed and executed 2 promotional campaigns to drive awareness and participation in pre-event activites.
Januari 2022 - Januari 2023
Staff of Creative Economy Department
BEM FEB UGM • Organisasi
Non-profit organization that connect to the nation concerns, faculty vision, community well-being, and FEB UGM students potensials.
Job description:
1. PIC Entrepreneur Consulting project to help MSME in Yogyakarta grow their small business;
2. Successfully organized Entrepreneur Incubation event as a marketing team;
3. Successfully organized E-Sharing as a public relations;
4. Implemented a Fight Against Poverty project that help improved social issues related to small business in Yogyakarta;
5. Developed new products Tuku-Tuku.
Januari 2024
3rd Winner Marketeers Innovation Challenge 2024
Marketeers • 1
1. Conducted data processing and financial projection for six proposed solutions addressing real-world business challenges;
2. Performed in-depth market research and developed innovative strategies focused on omni-channel integration and business repositioning;
3. Proposed branding transformation towards unisex positioning to broaden market reach and sustain competitiveness;
4. Collaborated in a multidisciplinary team, enhancing skills in problem-solving, analytical thinking, and strategic execution under tight deadlines.
Media
Januari 2023
Awardee fully funded Volunteering Project #4 Bima - NTB
Indonesia Youth Movement • 2
Indonesia Youth Movement is a NGO that provides as a platform for young generation to develop their potential and take an active role in social activites.
1. Selected as a fully funded awardee, representing youth volunteers in a national-scale social empowerment project.
2. Served as Lead of the Environmental-Economics Division, creating tangible social and environmental impacts for 160+ local citizens.
3. Managed and supervised 3 staffs member.
4. Planned and conceptualized 5 programs that combined environmental awareness with economic empowerment, designed to be practical and sustainable for the community.