Sedang berjalan

Universitas Pendidikan Indonesia

S1 • Ilmu Komunikasi • IPK 3.50

September 2025

PT Bank Mandiri Taspen • Magang

- Supported client communication during visitations, take-over processes, and structured follow-ups, ensuring and trust-building interactions.
- Coordinated pension credit workflows with accurate documentation and seamless customer processing to ensure service efficiency.
- Contributed to communication and engagement initiatives by developing video storyline & shot list, supporting CSR Home Renovation programs, and assisting pension socialization events attended by 400+ participants.

Desember 2024

Public Relations Planning and Strategy course • Project Base

As part of the Public Relations Planning and Strategy course, my team and I executed a campaign project titled “Le Minerale: Building the Village”. Acting as independent PR practitioners, we proposed a sustainability initiative to address single-use gallon waste by repurposing it into eco-friendly plastic asphalt to support rural infrastructure development.
In this project, I led the formulation of campaign goals and objectives, crafted key messages aligned with environmental values, managed the budget, and designed evaluation metrics to track reach, engagement, and ROI. I also contributed to stakeholder and audience segmentation and co-developed the integrated media strategy. This experience strengthened my skills in strategic planning, collaborative execution, and developing purpose-driven campaigns with measurable outcomes.

Media

Oktober 2024

Upcycle Universe • Project Base

As a PR team member, I contributed to creating 6 impactful proposals and actively participated in strategic pitching sessions. In this event, we successfully secured Wardah as the main sponsor, along with 4 media partners and 5 additional sponsors. Furthermore, by securing two guest stars, we significantly elevated the event’s visibility and appeal, leaving a lasting impression on the audience and playing a key role in its overall success.

Media

Oktober 2024

Arvento Indonesia • Magang

- Consistently created 2-3 high-quality articles each month, following a well-organized editorial plan to ensure content was aligned with the company’s goals, helping to increase brand visibility and industry recognition.
- Improved SEO performanced by researching and selecting 7+ high-impact keywords, resulting in increased organic tarffic and strengthened the company’s online visibility.
- Thoroughly researched and developed 5 in-depth content pieces based on assigned topics, presenting complex solutions in an accessible manner while enhancing the company’s market authority and credibility.

Media

Juni 2024

Artoz.id • Project Base

- Conceptualized and developed ideas for a new discovery application, including conducting comprehensive SWOT analysis of the app and its competitors.
- Led brainstorming sessions with the team and design the application (mock up interface) along with its core features to enhance user experience.
- Produced engaging content and captions for Instagram, publishing 5 post per week, and effectively promoted the content through targeted social media strategies.

Media

Mei 2024

NAWASENA • Project Base

- Collaborated in brainstorming sessions to develop the theme “Sustainable Development Goals” and succcessfully created a unique and engaging exhibition atmosphere.
- Crafted the event’s implementation plan, coordinated every detail, and ensured a well-executed and timely event.
- Acted as a guide during the exhibition, engaged with over 500 visitors and enhanced their understanding of the artwork’s meaning.

Media

Februari 2024

Public Opinion Course • Project Base

- Analyzed 10,000 YouTube comments from a BBC documentary to uncover public sentiment and emotional patterns in a high-profile social controversy.
- Identified recurring themes like gender-based violence and legal injustice, offering insights into how digital conversations shape public opinion.

Media

Februari 2024

Marketing Communication Course • Project Base

- Conducted in-depth consumer research and competitor analysis using surveys, interviews, and the 4Ps framework to uncover key market insights.
- Developed and recommended integrated marketing strategies, combining online initiatives with offline activations, designed to boost brand visibility and engagement.

Media

Januari 2024

Digital Public Relations: Content Writing and Management Course • Project Base

- Conducted a comprehensive analysis of a coachbuilding company by performing in-depth research, interviews, and data extraction from all social media accounts. Analyzed the data using both qualitative and quantitative methods to uncover key insights.
- Executed a communication audit based on social media reports and content analysis, delivering strategic recommendations to enhance the company’s digital presence and engagement.

Media

Januari 2023

BEM REMA • Organisasi

- Facilitated and integrated innovative ideas, leading the development of concepts through collaborative processes with team members to ensure effective event execution.
- Coordinated weekly with the MC and PDD divisions to create scholarship-related content and prepare technical aspects of events.
- Led the division responsible for event execution, ensuring adherence to plans, monitoring weekly progress, and conducting team performance evaluations. Additionally, selected 20 awardees for the scholarship program.

Media

September 2022

Public Relations Course • Project Base

- Featured as talent in a storytelling-based PR campaign to humanize a newly launched food brand and build audience trust.
- Drafted and delivered a press release to proactively counter misinformation, strengthening brand credibility and controlling the narrative.
- Contributed to both visual and written communication, demonstrating agility and impact in a high-stakes brand launch environment.

Media

Juli 2024

Intro to Digital Marketing

RevoU • Not Applicable

- Gained in-depth knowledge of digital marketing channels and the overall landscape, while developing strong expertise in keyword research, competitor analysis, and data-driven marketing strategies.
- Mastered the creation of effective content briefs and acquired expertise in selecting optimal promotional channels, including influencer marketing, social media advertising, and organic social media campaigns.

Media