Curriculum Vitae
Azhyra Dinda Aulia
Fresh graduate with over 2 years of experience in digital communication, creative, and community engagement. Proven ability to develop and execute digital campaigns for F&B brands, startups, and organizations. Known for strong analytical, communication, and collaborative leadership in driving marketing initiatives. Highly motivated to advance a career in marketing-branding strategist and communication, while continuously learning and applying industry best practices.
Januari 2025
Institut Teknologi Sepuluh Nopember
S1 • Manajemen Bisnis • IPK 3.39
Januari 2026
Internship Fresh Graduate - Kinerja Perusahaan - SPTP Batch 1 Tahun 2026
PT Pelindo Terminal Petikemas • Magang
Agustus 2025
Freelance Social Media Video Editor & Producer
The Attraction Container (Singapore) • Pekerja Lepas
• Editing long-form YouTube videos and short-form content (e.g., Reels, Shorts, TikToks).
• Working with provided scripts, rough cuts, or raw footage.
• Editing videos based on visual tone and reference videos provided by the client.
Media
April 2025
Social Media Intern
Campaign #ForABetterWorld • Magang
• Managed and produced over 35 creative content for TikTok and Instagram Campaign.
• Designed content using current trends, College Hacks, Microblogs, light educational approach, and campaign promotions tailored for Gen Z audiences.
• Consistently achieved a baseline performance of 1K+ organic views per post.
• Achieved viral content with 20K+ and 600K+ organic views (FYP).
Media
September 2024
Social Media Marketing
UMKM Cholyn's & Warung Lature • Part Time
• Managed social media strategy for 2 contrasting F&B brands, producing 6 main content pieces weekly (3 per brand: feeds, reels, TikTok) plus 36+ Instagram stories per week across both brands.
• Consistently achieved 600+ organic views on short-form video content, with peak performance reaching 4,000+ organic views.
• Built brand presence from zero through end-to-end content production, including 100% self-executed scripting, shooting, editing, and post-production for 24+ videos monthly.
Agustus 2024
Branding Team
Marketing Communication Project • Project Base
As Branding Team for Marketing Communication Project.
Agustus 2024
Course Assistant
LAB ESME MB ITS • Contract Base
• Mentored 25-30 students in sociopreneur and business consulting projects, guiding them through field study execution and problem- solving over 2 semesters.
• Provided weekly group consultations for 6-8 project teams and discussions to deliver constructive feedback on student projects.
• Coordinated 10+ course activities including guest lectures, exhibitions, and final assignments throughout the academic year.
• Collaborated with 3-4 lecturers for evaluating 30+ assignments and projects, conducting peer reviews to ensure academic quality.
Media
Februari 2024
Creative Marketing Consultant
Sekala Consulting • Project Base
As a Creative Marketing Consultant at Sekala Consulting, Business Consulting Project.
Januari 2024
Area Marketing Intern
NUTRIFOOD (SURABAYA) • Magang
• Executed the HILO Body Move Challenge (HBMC) program in 15 junior and senior high schools across East and Central Surabaya, handling event coordination, logistics, and promotional activities for 100+ student participants.
• Negotiated and secured partnerships with 10 schools in East Surabaya for HBMC program collaborations and vouchering initiatives.
• Conducted brand activation across school canteens, securing vendor partnerships and voucher distribution agreements
to enhance HILO's market penetration.
Januari 2024
Head of Media Division
MOZAIK MB ITS • Organisasi
• Led team of 5 members in Instagram management, achieving 223% growth in organic reach and maintained 41% engagement rate (7x industry benchmark) across Instagram platform.
• Optimized content strategy resulting 43,784 impressions across 90-day period.
• Orchestrated consistent content production of 12+ pieces monthly (4 carousels, 8 reels, 28+ stories) resulting in sustainable follower growth over 10-month tenure (January-October).
• Developed winning reels strategy consistently delivering 1,000-7,000+ organic views, making reels the primary driver of new follower acquisition, and feed posts exceeded 30 likes, meeting the division’s minimum standards.
Maret 2023
Branding Staff
BMSA ITS • Organisasi
• Provided end-to-end creative support across multiple divisions, delivering design, documentation, and publication services for 10+ organizational events based on cross-departmental requests.
• Handled content production for BMSA’s social media series, including BMSA Repost, BMSA Says, BMSA Recap, and BMSA Moment, while documenting events from the Department of Business Management and its divisions.
• Served as a reporter for the annual Branding BMSA program “Berita Skripsi (BERISI)” for editions 9 and 10, and led layout design for editions 11 and 12.
Maret 2023
Head of Layouter
BERISI MB ITS 11.0 - 12.0 • Project Base
As a Head of Layouter for BERISI 11.0 and 12.0, Journalistic Project: BERISI MB ITS.
Februari 2023
Research and Development Team
El-Paradis (Sociopreneur) • Project Base
As the Research and Development team for El-Paradis Parfume, Sociopreneur Project.
Juli 2022
Sales & Marketing
UMKM meriam.id • Part Time
• Led direct promotion and sales initiatives to boost both brand awareness and product sales.
• Developed creative marketing content for social media, maintaining engagement with target audiences and achieving 800–1,000 views per post organically.
• Managed seasonal campaigns, such as Eid al-Fitr and year-end holiday specials, which significantly increased product sales during the respective periods.
April 2022
Head of Motion Subdivision
MANIFEST ITS • Organisasi
• Demonstrated professional growth from a supporting role to a leadership position within one year, showcasing strong technical expertise and team management skills.
• Handled documentation needs, including photography and videography, for the MANIFEST event series, as well as visual editing such as short videos, teasers, and aftermovies.
• Led the motion subdivision team as Head in 2023, after serving as Staff in 2022.
• Ensured the quality of documentation and video outputs met the event committee’s established standards.
Maret 2022
Reporter
BERISI MB ITS 9.0 - 10.0 • Project Base
As a Reporter for BERISI 9.0 and 10.0, Journalistic Project: BERISI MB ITS.
Maret 2022
HR Staff
MOZAIK MB ITS • Organisasi
• Progressing from junior staff handling 20 members to senior HR specialist overseeing 30+ organizational members.
• Successfully processed 60+ recruitment applications through 2 major recruitment cycles (staff and internship program).
• Coordinated quarterly performance reviews for 30+ members and facilitated monthly town hall meetings to monitor contributions, deliver constructive feedback, and track organizational achievements within 10-person HR team.