Curriculum Vitae

Firda J Lestari

Firda J Lestari

Kota Surabaya
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A robust problem solver who is passionate in banking, business, FMCG, and product management. Driven by her passion, she is aiming to create an impact in a strategy and technology role.

Juni 2024
Universitas Airlangga, Surabaya

S1 Business Economics IPK 3.81

Agustus 2023
Kampus Merdeka Channel Convergence Intern

PT XL AXIATA Magang

● Managed to make quantifiable measurements by calculating the business and operations of territory sales and the head of sales for over six regions, as part of a monthly review of key performance indicators; grew key performance indicator in operational for at least 96% with the improvement in collecting method
● Launched a Community Visit program to establish connections and amplify marketing efforts within smaller communities by leveraging the influence of local leaders; programs will boost company revenue by maximizing cities with penetration rate<15%
● Facilitated a weekly alignment meeting to address and justify issues related to XL HOME operational web service; for over 4 months we identified 56 issues on our product backlog with 30% issues have been solved, enhancing its usability for daily operations
● Organized the annual Bestie Konter event during its anniversary and successfully achieved recognition as the top tracker; successfully contribute over 34% of awareness making us the most innovative group in spreading awareness for Bestie Konter's anniversary
● Deliver a monthly update on BPJS reimbursement, tailored to partners in each city


Mei 2023
Business Development Intern

CENTER FOR ENVIRONMENTAL, SOCIAL, AND GOVERNANCE STUDIES Magang

● Implemented a soft-selling approach to showcase our products through bi-monthly Zoom online meetings; succeed to maintain a steady attendance of 400+ participants at each session
● Provide customer relations management (CRM) support using Mekari Qontak.com; handling an average of 25+ daily chats
● Formulated and executed a multifaceted online campaign strategy alongside the establishment and maintenance of a weekly broadcasting initiative through WhatsApp chat; resulting in efficiency yielded a 50% reduction in runtime performance
● Gathered and collected an exhaustive analysis of leads, extracting actionable insights that led to a substantial influx of 70% new leads
● Selected as one internship members from 65+ applicants on linkedin


Mei 2023
Research Assistant

Research Institute of Socio Economic Development Magang

●Conduct 3+literature review, collect, and analyze data corresponding the current research project
● Conducted a research regarding stunting and poverty and the available data from east java
province database
● Provide, prepare, and promote RISED course package to stakeholders that is needed regarding the ability of science writing
● Do a public discussion with government agency regarding our current followed issue


Oktober 2022
General Banking Support
Verified Intern of Logo Magenta

PT Bank Tabungan Negara (Persero) Tbk Magang

Juli 2023
Manajemen Risiko

FEB Universitas Airlangga 040222-20/UN3.1.4/LPK/2023

Materi Kompetensi
1. Risk Management
2. Risk Management Process
3. Operational Risk Management
4. Risk Register


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Desember 2022
Ekspor

Universitas Airlangga 040106-11/UN3.1.4/LPK/2022


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Hard Skills:
Analisa Data
Kemampuan Bahasa Inggris
Manajemen Produk
Manajemen Risiko
Penjualan

Soft Skills:
Adaptif
Komitmen
Disiplin