Curriculum Vitae
Katarina Angelin Purnamasari
Detail oriented Business Administration graduate with a strong background in digital marketing, branding, and marketing strategy. Passionate in developing brand identities and planning marketing campaigns, and dedicated to connecting brands with their audiences<br /> through creativity, data-driven insights, and digital tools. Thrives in dynamic environments that encourage analytical thinking, clear communication, and a proactive mindset.
Juli 2025
Universitas Pembangunan Nasional Veteran Yogyakarta
S1 • Administrasi Bisnis • IPK 3.52
November 2024 - Desember 2024
Customer Service Intern
PT ASABRI (Persero) • Magang
- Provide direct service to approximately 10 clients per day in processing insurance claims for retired members of TNI, POLRI, or ASN Kementerian Pertahanan.
- Verify approximately 50 retirees data entries per day concerning the annual SPTB (Surat Pernyataan Tanda Bukti Diri/Statement of Identity Evidence) through the company's internal application.
- Respond to over 40 text messages daily via the Asabri WhatsApp call center and assist participants in resolving issues, such as difficulties with the Asabri Mobile application and reporting deficiencies in required documentation.
- Assist in managing the availability of administrative requirement forms for participants and create letters for clients to fill out their retirement claim paperwork.
Februari 2024 - Juni 2024
Entrepreneurship
6th Semester Coursework • Project Base
- Created Hi! Sandwich, specializing in healthy food with a focus on nutritional measurement.
- Focused on delivering customer value through involvement in digital marketing and financial reporting.
- Successfully sold 40+ sandwiches within two hours at the Campus Business Expo.
Agustus 2023 - Desember 2023
Studi Independen Be A Digital Exporter
MSIB Sekolah Ekspor Batch 5 • Project Base
- Gained an in-depth understanding of the prospects of international digital business, international branding and marketing, and international product development. This involved analyzing the export market and creating a business plan that addressed pricing, legal aspects, brand registration, and planning skills.
- Developed candlenut shell briquettes as an export product, demonstrating a thorough comprehension of customs regulations.
- Responsible for designing the brand identity, which involved creating the logo, selecting the color palette, and determining the typography.
Media
Maret 2023 - Mei 2023
Staff of Marketing and Sponsorship
Magnus Fest 2.0: SADHAWIRA DIPTA - UKMK UPN Veteran Yogyakarta • Organisasi
- Develop a sponsorship proposal that fits the 90's color block theme and purpose of the event by collaborating with the publication staffs.
- Communicate and negotiate with potential sponsors for the event. Success to made an agreement with 3 parties.
- Follow up on funds and business both pre-event and post-event. Plan other sources of funding that provide income for the event such as raising funds at church.
Media
Januari 2025
ET SET English Certificate
EF Standard English Test (EF SET) • DMCUUX
Based on the certificate, the achieved English level is 65/100 on the EF SET score scale and C1 Advanced according to the Common European Framework of Reference (CEFR). The EF SET score is calculated as an average of the reading, listening, writing, and speaking scores.