Curriculum Vitae
Melliana Dian Anggista
A Highly Analytical Economics graduate and Digital Innovator with a proven track record in Marketing, Sales and Project Development. Demonstrated expertise in Project Leader, Market Strategy (B2B/B2C), and Data Analysis, successfully translating data-driven market strategies into commercial success during a MAGENTA internship at PT Pegadaian. Proficient in leveraging a full suite of analytical tools, committed to accelerating PT Pegadaian's digital transformation and advancing the "MengEMASkan Indonesia" vision as a future leader.
Juli 2024
Universitas Negeri Surabaya
S1 • Pendidikan Ekonomi • IPK 3.85
Oktober 2024 - Februari 2025
Marketing & Sales Kanwil Surabaya - Tahap III
PT Pegadaian • Magang
Oktober 2024 - Februari 2025
Marketing & Sales
PT Pegadaian • Magang
• Managed the end-to-end lifecycle of 5 large scale programs and financial literacy seminars for 450+ participants, overseeing all aspects from administration, partner and speaker collaboration, and logistical coordination to post event analysis.
• Implemented and optimized data driven omnichannel marketing strategies for product launches, integrating digital campaigns with in branch activations across 8 outlets to achieve 50% sales growth, contributing to key corporate KPIs such as customer base and OSL growth.
• Leveraged a strategic sponsorship of the "Forkom SIER with Pegadaian" event to execute a dual B2B/B2C marketing strategy, resulting in an 80% growth in new client revenue and engaging over 20 Corporations.
• Executed a targeted B2B outreach campaign through financial literacy programs at over 15 institutions, successfully generating qualified and driving adoption of financial products.
Media
Januari 2024 - Maret 2024
Administration Corporate Social Responsibility
PT Pelindo Terminal Petikemas • Magang
• Managed CSR administration and financial planning using Microsoft Excel, including the preparation of CSR budget work plans for PT Pelindo Terminal Petikemas, utilized by five subsidiaries (TTL, IPC, BJTI, TPS, Karpus), and ensured financial reports from all subsidiaries aligned with the approved budget plans.
• Successfully handled financial planning, CSR financial reporting, internal memos, accountability reports (LPJ), fund transfer letters, and disbursement processes, ensuring accuracy and compliance with company standards.
• Actively contributed to the day-to-day implementation of CSR initiatives in collaboration with external partners and stakeholders.
Media
Februari 2023 - Juni 2023
Team Leader
PT Orbit Ventura Indonesia (Orbit Future Academy) • Project Base
• Led 3-member team to Architected the end to end research for a machine learning project, guiding the analysis of 1,500+ Twitter data points to extract public sentiment on a critical social issue.
• Executed a 6 step pre-processing workflow (Cleaning, Tokenization, Stop word Removal, Case Folding, Normalization, Stemming) to ensure a high quality dataset for modelling.
• Co-authored the final scientific paper, presenting key findings a data-driven recommendation for the optimal model.
Februari 2023 - Desember 2023
Event Management at Emina Community Development
PT Paragon Technology and Innovation - Novo Club Region 6 Surabaya • Organisasi
• Built partnerships with 30+ local brands, securing 10 collaborations for Emina, boosting pre-event engagement by 25%.
• Mentored Emina DC team in event planning, increasing operational efficiency by 20%.
• Managed full event cycle (pre-event to post-event), achieving 95% audience satisfaction through strategic project execution.
Oktober 2022 - Juli 2023
Partnership Coordinator on Public Relation
Google Development Student Club (GDSC) UNESA • Organisasi
•Successfully led and managed a large-scale event as Master of Ceremony at the “Core Team Submit,” serving as the official host for participants from 7 universities across Surabaya
•Increased organizational media exposure and brand awareness through active collaboration with promotional partners, resulting in a 60% growth in social media engagement during the term.
•Contributed to the execution of 5+ national-scale technology events, attracting 1,000+ participants, supported by sponsor partnerships, media collaborations, and expert speaker engagement.
•Established and managed strategic partnerships with 15+ external partners, including tech companies, media outlets, and developer communities, to support the success of events and workshops.
Media
Januari 2022 - Januari 2022
Sponsorship Coordinator
Week Fest (Art Festival X Senandung Semalam) • Project Base
Successfully coordinated nine team members to achieve a budget of Rp150.000.000,00 for the WeekFest event. Developed and implemented strategic initiatives that resulted in exceeding budget goals and conducted thorough research analyzed partnership data. Diversified sponsor portfolio by acquiring six reputable companies, broadening event reach and financial stability from six prestigious companies: Jamkrindo, Bank BRI, Bank BTN, Axis, New Hexa, and J-Clothes. (More details available at https://bit.ly/WeekFest)
Januari 2021 - Januari 2023
The Communication and Information Departement
Badan Eksekutif Mahasiswa Fakultas Ekonomika dan Bisnis (BEM FEB UNESA) • Organisasi
•Appointed as Chief Executive for strategic events including Study Visit, Podcast Series, and WAFO (Welcoming Alumni Forum); led concept planning, team coordination, and technical execution, successfully reaching and engaging hundreds of participants.
•Actively contributed as a Master of Ceremony in various official events organized by BEM FEB, effectively guiding event flow and maintaining audience engagement throughout the sessions.
•Mentored 763 new students during the PKKMB orientation program, supporting their transition and contributing to improved academic performance.
•Designed and managed BEM FEB’s digital communication strategy across social media and official platforms, resulting in a 70% increase in engagement over one year.
Media
April 2018 - Juli 2018
Procurement
PT United Tractor Semen Gresik (PT UTSG) • Magang
• Managed the recapitulation and archiving of procurement documents (POs, Invoice, Contracts) both digitally and physically.
• Handling and distribution of critical documents (POs, Performance Bonds) to internal teams and 20+ suppliers, ensuring a smooth and compliant administrative workflow.
• Streamlined daily document distribution between Procurement & Accounting, accelerating the invoice processing cycle and maintaining vendor relations.
Media
Agustus 2025
Digital Marketing
Kementerian Komunikasi dan Digital RI • 19610629850-17/DEA/BLSDM.Komdigi/2025
Media
April 2025
Data Analysis Fundamental
MySkill • 249701/DTA/LM/04/2025
Media
November 2024
Digital Marketing Fundamental
MySkill • 198639/DGM/LM/11/2024
Media
Agustus 2024
Test of English Proficiency Certification
Language Central Universitas Negeri Surabaya • 01657/TEP/1/055/2024
Mastered academic English skills through TEP certification, focusing on listening comprehension, grammar accuracy, and critical reading. Demonstrated proficiency in understanding spoken English, analyzing sentence structures, and interpreting written texts, supporting strong communication in professional contexts
Media
Februari 2024
Content Marketing Strategy
MySkill • 125173/DGM/LM/02/2024
Media
Desember 2023
Communication With Qualification Digital Media Planner
Badan Nasional Sertifikasi Profesi (BNSP) • 74130.2166.0.00000895.2023
validating professional competency in planning, managing, and optimizing digital media campaigns. Demonstrated proficiency in audience segmentation, budget allocation, media mix strategy, and campaign performance analysis in accordance with industry standards. This certification affirms the ability to execute end-to-end digital marketing strategies effectively and data-driven.
Media
Mei 2023
Microsoft Office Specialist Excel 365 Training
Tekno Sains Academy • 00752/T042/TSA/V/2023
Media
Februari 2023
Artificial Intelligence Mastery MSIB Batch 4
Kampus Merdeka Kemendikbud • OFA/2023-02/KM/AIMASTERY/9570
Successfully completed a 900-hour intensive learning program covering advanced topics in Artificial Intelligence (AI), including Machine Learning, Deep Learning, Data Science, Computer Vision, Natural Language Processing, Reinforcement Learning, and AI model deployment, using Python as the primary programming language. Demonstrated strong proficiency in implementing AI algorithms through real-world projects, utilizing industry-standard tools such as TensorFlow, Scikit-learn, and Pandas in a structured and professional manner