Curriculum Vitae
Andri Febrian
A fresh graduate in Marketing Management with strong interest in market analysis, strategic planning, and business development. Through internship and project experiences, I have supported B2B partnerships, conducted market research, and contributed to data-driven decision making. I also enjoy working with structured data and creating insightful reports to support strategic decision-making. I thrive in analytical and collaborative environments to drive sustainable business growth.
Juli 2025
POLITEKNIK NEGERI BANDUNG
S1 • Manajemen Pemasaran • IPK 3.32
Januari 2025 - April 2025
Marketing & Partnership
PT Kereta Cepat Indonesia China • Magang
- Contributed to the expansion of ancillary revenue by drafting the Terms of Reference (TOR) for key projects, specifically the Whoosh Dining Car (R1) and the Whoosh Canteen, supporting long-term business strategy.
- Analyzed and summarized partner selection assessment data for major restaurateurs, including KAI Services and Indomaret, providing concise recommendations used for the final selection process.
- Managed and sanitized the partner contact database, meticulously inputting and completing data for dozens of prospective and active partners to ensure data integrity for strategic follow-up.
- Conducted proactive lead generation by promoting Casual Leasing areas via LinkedIn outreach, consistently maintaining the prospect pipeline for the Business Development team.
- Facilitated Partner Acquisition by participating in high-stakes meetings and executing site surveys for key tenants (e.g., Kopi Djawa, Solaria, RamenYa!) across four stations (Halim, Padalarang, Karawang, Tegalluar).
- Developed and maintained the tenant presentation/report (HPYP Bureau), meticulously updating tenant status, photos, and floor plans to provide the management team with real-time operational intelligence.
Media
September 2024 - September 2024
Research & Data Strategy Specialist
Politeknik Negeri Bandung • Pekerja Lepas
- Spearheaded Field Research and Data Collection by designing and conducting in-depth interviews with vendors in traditional markets (Pasar Sederhana, Bandung) to assess QRIS adoption and market trends.
- Conducted User Behavior Analysis on the collected data to identify critical adoption barriers, usage patterns, and genuine user preferences toward the QRIS payment system.
- Provided Strategic Insights and Policy Recommendations used to guide targeted marketing activities and support data-driven decision-making for policy formulation.
Media
Agustus 2024 - Januari 2025
Digital Marketing
PT Astra International Tbk - TSO Auto2000 • Magang
- Spearheaded the development and execution of content strategy for Instagram and TikTok, focusing on products, services, and promotions to maximize organic reach and audience engagement.
- Managed end-to-end content production flow, including researching trending ideas, creating persuasive copywriting, shooting original video content, and conducting post-production editing.
- Facilitated Customer Relationship Management (CRM) activities by executing Voice of Customer (VOC) and Post-Sales Follow-Up (PSFU), ensuring personalized communication and effective handling objection.
- Maintained critical data integrity by meticulously classifying customer feedback and service data into the Toyota iCare (T-Care) website, directly supporting the dealer’s performance evaluation.
- Conducted comprehensive performance analysis of digital campaigns and supported brand visibility by acting as videography talent for major company and dealer events.
Media
Desember 2022 - November 2023
Expert Staff, Department of Communication and Information
Himpunan Mahasiswa Administrasi Niaga (HMAN) • Organisasi
- Led social media strategy and content management across key channels, effectively improving overall platform engagement and visibility.
- Created promotional materials and managed the content production pipeline, ensuring all published content was timely and on-brand.
- Enhanced visual branding and audience retention by optimizing the Instagram feed design and maintaining brand consistency across all digital touchpoints.
- Collaborated cross-functionally with the design team to ensure the final delivery of high-quality promotional materials that were aligned with the department communication goals.
Media
Agustus 2022 - Februari 2023
Staff of the Business Education Department
UKM Kewirausahaan • Organisasi
- Led the end-to-end execution of entrepreneurship training initiatives, successfully organizing a total of 30 educational events (including 15 seminars and 10 workshops) that engaged 500+ participants.
- Developed and implemented innovative entrepreneurship programs that strategically contributed to a 15% boost in program enrollment and increased overall participant satisfaction by 20%.
- Managed and controlled all event budgets and financial planning for department activities, ensuring cost-effective program delivery with budgets up to IDR 10 Million.
- Coordinated logistics and liaised with external speakers/vendors to ensure smooth operational execution and high-quality content delivery.
- Contributed to departmental reporting by tracking program attendance and gathering feedback to analyze the effectiveness of various educational formats for future marketing efforts.
Media
November 2021 - Desember 2022
Junior Staff, Department of Communication and Informatics
Himpunan Mahasiswa Administrasi Niaga (HMAN) • Organisasi
- Contributed to the Graphic Design Division, developing promotional materials and visual content that significantly increased social media attention and platform engagement.
- Enhanced visual branding and audience perception by optimizing the digital feed design and ensuring all final visuals aligned perfectly with the organization's core messaging and brand identity.
- Supported event marketing initiatives by creating high-quality graphic materials for multiple external and internal campaigns.
- Collaborated cross-functionally with the Communication team to streamline the design review process and guarantee final visuals met all quality and strategic standards.
Media
Juli 2025
Customer Relationship Management
HP Foundation • dbfdba68-f51f-4c36-9456-32cdaf040bce
Media
Juli 2025
Digital Marketing Certification
Markplus Institute • MICP-85-VII-2025
Media
Desember 2024
SEO Certified
HubSpot Academy • be4740a1a2dc46f99f6dbc82632cb33c
Media
Desember 2024
Conteng Marketing Certified
HubSpot Academy • dc7b712f31a1453885827bbc861be7f4
Media
Desember 2024
Email Marketing Certified
HubSpot Academy • dc7b712f31a1453885827bbc861be7f4
Media
Desember 2024
Pemenang Kompetisi Bisnis Program Mahasiswa Wirausaha (PMW)
Politeknik Negeri Bandung • 1055/PL1.R3/KM.07.02/2024
Diberikan sebagai bentuk apresiasi atas partisipasi dan pencapaian sebagai Anggota Tim Pemenang dalam kompetisi bisnis mahasiswa Pangchil 21, yang diselenggarakan oleh Politeknik Negeri Bandung tahun 2024. Penghargaan ini menandakan kontribusi aktif dalam pengembangan ide bisnis inovatif hingga berhasil memperoleh pendanaan dari kompetisi tersebut.