Curriculum Vitae
Anindya Heidi Shafira
Media Social
Anindya Heidi Shafira is a master’s graduate in Management (Marketing Elective) from PPM School of Management, Jakarta, with a strong foundation in marketing strategy, market research, and strategic planning. Holds a bachelor’s degree in Chemical Engineering from Institut Teknologi Sepuluh Nopember, Surabaya, bringing an analytical and structured problem-solving approach. Experienced in developing marketing plan, conducting strategic evaluations, and processing data. Actively seeking opportunities for learning and growth.
Oktober 2024
PPM SCHOOL OF MANAGEMENT
S2 • Management • IPK 3.81
Agustus 2021
Institut Teknologi Sepuluh Nopember
S1 • Teknik Kimia • IPK 3.48
Desember 2023 - Februari 2024
Marketing Strategy & Analytics Intern
PT Dayamitra Telekomunikasi Indonesia Tbk • Magang
- Assisted in the development of the PT Dayamitra Telekomunikasi Tbk Marketing Plan for 2024
- Assisted in the development of Directors Regulations regarding Costing, Tariffing and Pricing PT Dayamitra Telekomunikasi Tbk 2024
Internship Report: “Marketing Strategy Evaluation of PT Dayamitra Telekomunikasi Tbk”
- Utilized external analysis tools including PESTEL and Porter’s Five Forces
- Applied internal analysis tools including STP and the 7P Marketing Mix
- Conducted SWOT and TOWS matrix analysis to evaluate and determine marketing strategies