Curriculum Vitae
Audrey Kamaliya Az Zahra
Portfolio
Audrey is a critical and creative thinker with a strong research skills and the ability to attract and engage audiences through effective communication. She has 2 years background in Media and Journalism from Internship and Organization experiences.
September 2025
Universitas Indonesia
S1 • Sastra Rusia • IPK 3.86
Mei 2025 - Agustus 2025
Business Development Intern (Competitive Intelligence)
PT. Shopee International Indonesia • Magang
• Tracked and analyzed 1,000+ seller account data weekly to measure market penetration and cross platform presence using defined performance metrics.
• Generated daily campaign and weekly market trend reports, analyzing top sellers, trending products, influencers, and competitor campaign features.
• Conducted manual price data scraping and comparative pricing analysis from competitor marketplaces to identify product price gaps and optimize positioning strategies.
• Drove competitive strategy refinement by analyzing seller behaviors, product offerings, and marketing tactics across competitor e-commerce platforms.
• Analyzed live streaming sessions and marketing strategies of top-performing sellers to benchmark quality and identify best practices, informing enhancements to the company's platform engagement.
Agustus 2024 - Februari 2025
Business Development Intern Generalist
PT Bank Rakyat Indonesia (Persero) Tbk • Magang
Februari 2024 - Juni 2024
News Planning
CNN INDONESIA • Magang
- Secara konsisten menghasilkan 7-10 konten perencanaan liputan berita setiap harinya.
- Melakukan riset konten berita dengan cermat dari berbagai sumber dan saluran berita setiap harinya agar hasil konten liputan berita berkualitas.
- Melakukan liputan dengan rincian kegiatan melaporkan, mewawancarai dan membuat press release berbentuk naskah berita.
- Memantau media sosial, saluran berita dan sumber lain agar tetap up to date dengan berita terbaru.
- Mempresentasikan perencanaan konten berita kepada 4-5 divisi meliputi tim pra produksi, tim produksi, tim liputan dan tim pemasaran.
Januari 2024 - Sekarang
Ketua Departemen Seni
IKASSLAV • Organisasi
- Membuat rencana kerja yang dikemas dalam 7 program kerja seni untuk jangka waktu satu tahun.
-Aktif berkontribusi dalam mencetuskan ide ide inovatif untuk meningkatkan kegiatan program kerja departemen seni seperti 2 program kerja yang andil dalam pembuatan konten untuk feed intsagram Ikasslav dan 4 pogram yang dikemas dalam bentuk acara.
- Bertanggung jawab penuh dalam menyiapkan laporan kerja, mengembangkan dan mengevaluasi program kerja serta menyiapkan solusi untuk masing-masing program kerja.
Januari 2023 - Desember 2023
Wakil Ketua Departemen Seni
IKASSLAV • Organisasi
- Mengarahkan pelaksanaan program kerja departemen seni khusunya dalam program kerja IKASSLAV ART CLOUD dalam pembuatan konten.
- Mengawasi keberlangsungan konten yang akan diproduksi oleh IKASSLAV ART CLOUD dan memastikan konten yang terbit membahas topik yang berbeda mengenai negara Rusia.
- Memastikan kelancaran koordinasi dan konsistensi dalam penyampaian konten agar konten yang di upload berkualitas.
Agustus 2022 - Desember 2022
Wakil Kordinator HUMAS
JARINGAN MINAT DAN BAKAT FIB UI • Organisasi
- Bertanggung jawab dalam kehumasan dan publikasi instagram Jaringan Minat dan Bakat FIB UI dan berkolaborasi dengan 9 Ketua Unit Kegiatan Mahasiswa.
- Membuat perencanaan konten mingguan dan memastikan unggahan tepat waktu dan relevan ke dalam sosial media Jaringan Minat dan Bakat FIB UI.
- Menyediakan berita informasi mengenai Unit Kegiatan Mahasiswa FIB UI dalam konten instagram.
- Mengkurasi konten yang menyotori esensi dan pencapaian kegiatan Jaringan Minat dan Bakat FIB UI.
Mei 2025
Digital Marketing Bootcamp
Myskill.id • 253257/DGM/LM/5/2025
Completed an intensive bootcamp covering Fundamentals of Marketing, Brand Awareness, Social Media Management, Campaign Strategy, Creative Content & Writing, Ads, Media Planning, and SEO. The program emphasized practical application by assisting an SME (UMKM) to strengthen its digital presence, resulting in measurable engagement growth and improved customer interaction. Key contributions include:
1. Developed and executed a tailored social media strategy to boost brand awareness and drive customer engagement.
2. Built content pillars and crafted creative briefs to align visual direction and messaging across all social platforms.
3. Produced compelling, brand-aligned copywriting for posts, stories, and product highlights.
4. Partnered with the Creative Designer to deliver cohesive and visually engaging social media content.
5. Conducted digital trend research and ideated content strategies aligned with seasonal moments and audience insights.
6. Managed daily customer interactions and inquiries via social media, fostering stronger relationships and increasing loyalty.
Media
Februari 2025
Sertifikasi Magang PT. Bank Rakyat Indonesia
Magenta • 00411/MAGENTA/BUMN13/2/25
• Contributed to the educational planning project, including conducting curriculum design, learning content creation, learning journey, learning calendar, and lesson plans.
• Suggested and handled the end-to-end process of the "Pendidikan Bahasa Isyarat" collaboration project, involving over 100+ BRI employees across Indonesia, resulting in improved workforce quality and enhanced company services
• Researched and negotiated deals with potential corporate partners for collaboration opportunities, conducted project meetings, resulting in enhanced business growth and service improvement.
• Assisted in making Training Needs Analysis (TNA) data, and gap identification, to support strategic decision-making and performance improvement
• Actively participated in company events, training programs, and knowledge-sharing initiatives to foster a culture of continuous learning.
Media
Mei 2024
Audrey Kamaliya Az Zahra
Kementerian Pendidikan dan Kebudayaan (MSIB BATCH 6) & CNN INDONESIA • 7366759