Curriculum Vitae
Aulia Nindya Batari Devie
Portfolio
Final student of Communication Sciences at Universitas Nasional “Veteran” Jakarta. I have experience in marketing, advertising, and social media. Additionally, I possess strong skills in managing advertising campaigns, creating engaging content, and increasing audience engagement. I am also experienced in organizing events such as book launches and talk shows, from planning to execution. My core competencies include market research, strategic analysis, copywriting, and developing effective promotional materials
Sedang berjalan
Universitas Pembangunan Nasional Veteran Jakarta
S1 • Ilmu Komunikasi • IPK 3.62
September 2024
Marketing Support
Harian Kompas • Magang
• Managed event administration and logistics, including registration, certificates, and
reporting.
• Write book reviews and summaries for promotional materials published in Harian
Kompas (Kompas.id)
• Assisted in the preparation and execution of events, such as book launches and talk
shows.
• Coordinated with the team to arrange vendors, venues, and event catering.
• Conducted competitor research and marketing strategy analysis.
• Acted as a talent for product promotion on social media and during events.
Agustus 2024
Marketing - Jakarta
PT Telekomunikasi Indonesia (Persero) Tbk • Magang
Juni 2024
Creative Advertising Officer
SCHOTERS by Ruang Guru • Part Time
• Optimize and create target personas for each advertising
• Monitoring and checking the progress of all advertisements in one team. check the
suitability of the visualization with the theme and ensure the suitability of the copywriting
that has been created
• Analyze markets and audiences to understand relevant trends and preferences
• Conduct in-depth competitor research to analyze campaign, keyword targeting, and ads
performance with Google Ads and Google Analytics
• Copywriting 15+ content in a week
• Making report to evaluate campaign performance and conduct analysis to understand
success and potential improvements (Analyze by Google Ads and Looker)
Maret 2024
Social Media Officer
SCHOTERS by Ruang Guru • Part Time
Social Media Officer – Part Time
• Planning, creating, and managing 20 pieces of engaging and relevant content per month to be published on the Schoters social media platform. This includes crafting copywriting texts, images, and captions
• Keeping up-to-date with the latest trends and changes in social media and digital marketing. Implementing the ATM (Observe, Imitate, and Modify) practice and incorporating new innovations into each piece of content.
• Conducting in-depth research (via social media sources, websites, and direct interviews) for content discussions to be published.
• Utilizing Airtable, Spread Sheets, and Nootion as a team collaboration platform and social media management tool.
• Designing and optimizing 2-3 product campaigns per week through paid advertising on social media platform
• Developing a comprehensive social media marketing strategy every month in R3 meetings (Social Media Division), based on company business objectives and the latest industry trends.
• Achieving 35.000+ Likes within 2 months with a total of 31 pieces of content.
Agustus 2023
Product Marketing Specialist Intern
SCHOTERS by Ruang Guru • Magang
• Promo Development : Designing promotional schemes with attractive offers, creating JotForm for collecting lead information, managing UTM trackers and evaluating promos based on Power BI and sales data
• Achieve a 10% increase in revenue through promo campaigns in 3 - 5 days of the promo period
• Copywriter : responsible for writing promo content for advertising campaigns,
websites, and social media
• Market Researcher : Engages in market research, analyzes sales and consumer behavior data, and provides insights that support strategic decision making for the marketing team
• Competitor Research and Internal Research : monthly to gain market understanding, find out industry trends, and plan strategies
• Product Knowledge Material Development: Create comprehensive and easy to understand material about products, including product specifications, benefits, advantages compared to competitors
• Making and improving the design of sales decks and posters used for presentations to prospects or leads using Google Slides
• Create product packages, manage Schochers product prices and handle product requests and payments
Juni 2023
Digital Marketing Specialist Virtual Internship Program
Erajaya • Magang
• Study social media Erajaya (Social Media Copy Writing, Social Media Management, Social Media Strategy, Facebook ads)
• Study Advertising and Campaign, Google Analytics, and operating SEO tools
• Study Market Funneling, Market Research, and Strategic Planning
Agustus 2018
Author
Wattpad • Pekerja Lepas
• Reach a total of 405.000 readers for all the stories I created
• Analyze readers' interest by looking at trends and looking for story ideas
• Write stories and poems based on ideas or frameworks that have been made
Februari 2025
Training Program "Membuat Content Writing SEO"
Ioda Academy • 083/SERTIF/WPB/DGM/II/2025
Media
Desember 2024
Sertifikat Magang Marketing Support
Harian Kompas • 011/PSDM & Diklat/Diklat/I/2025
Sertifikat Magang di Harian Kompas sebagai Marketing Support
Media
Januari 2024
MAGANG DAN STUDI INDEPENDEN BERSERTIFIKAT
SCHOTERS by Ruang Guru • 6694323
Magang Kampus Merdeka sebagai Product Marketing Specialist Intern
Media
Juli 2023
Digital Marketing Specialist Virtual Internship Program from Erajaya
Rakamin Academy x Erajaya • 65075IAPAGIE272023
• Able to understand social media Copy Writing, Social Media Management, Social Media Strategy, Facebook ads
• Can understand Advertising and Campaign, Google Analytics, and the operation of SEO tools
• Able to understand Market Funneling, Market Research, and Strategic Planning
Media
Februari 2023
FULLSTACK MS. EXCEL BASIC TO ADVANCE
MySkill • 21142/EXL/LM/02/2023
• Able to use basic formulas and excel functions, Conditional if, Vlookup and Hlookup
• Able to use Data Validation, Conditional Formatting and Index & Match
• Able to use Pivot Table, and make Data Visualization