Curriculum Vitae
Haniifah Amar Aaqila
Analytical and performance-driven International Relations graduate with experience in financial reporting, business analysis, and corporate planning support at a leading state-owned bank. Skilled in transforming datasets into structured insights to support management decision-making. Certified in Business Analysis and Microsoft Excel, with strong analytical and communication skills developed through cross-sector internships and project leadership.
Februari 2024
Universitas Bakrie
S1 • Hubungan Internasional • IPK 3.53
Januari 2025 - Agustus 2025
Centralized Asset Management
PT Bank Mandiri (Persero) Tbk • Full Time
- Conducted validation and reconciliation of 400+ financial records daily to ensure accuracy in reporting and decision-making
- Designed Excel-based models to monitor repayment patterns and identify operational risks, improving efficiency in analysis
- Prepared performance reports to support corporate planning and KPI achievement
- Coordinated with cross-functional teams to support restructuring and provide reliable data for compliance submissions
Mei 2024 - September 2024
Digital Account Executive
PT SAM CGI • Magang
- Conducted over 300 brand and competitor analyses to identify positioning opportunities and strengthen branding strategies.
- Developed tailored communication and branding plans using market insights to enhance awareness, marketing effectiveness, and support ESG-related messaging.
- Supported client discussions to refine messaging, ensuring consistency between brand narratives, corporate values, and stakeholder engagement.
- Compiled performance reports with Microsoft Excel and Monday.com to evaluate and improve communication efficiency.
September 2023 - Februari 2024
Public Relations
MENARI (Mengajar Bersama Universitas Bakrie) • Project Base
- Served as the primary liaison between Universitas Bakrie and SDN 02 Depok, ensuring effective communication and formalizing mutual agreements for the program
- Designed and delivered interactive learning materials on Nationalism, aligning with SDG 4 (Quality Education) and SDG 16 (Peace, Justice, and Strong Institutions)
- Organized and distributed merchandise in coordination with the university, enhancing project visibility and leaving a positive, lasting impression
- Compiled a comprehensive project report detailing outcomes and participant feedback, shared with both SDN 02 Depok and Universitas Bakrie to strengthen community relations and improve future initiatives
Media
Agustus 2023 - Oktober 2023
Research and Development
PT. Lativi Media Karya (tvOne) • Magang
- Conducted in-depth thematic research on political, economic, and lifestyle issues, contributing up to 70% of weekly broadcast content and supporting strategic message development for national TV programs.
- Collaborated with editorial and design teams to align digital and TV content with audience insights and media trends, enhancing communication consistency, stakeholder reach, and visual impact.
- Produced 3+ political news articles daily for TVOnenews.com, boosting brand visibility and reinforcing corporate communication efforts through timely and trending articles.
- Supported cross-brand campaign planning with Viu, ensuring alignment with brand objectives and strengthening public engagement through targeted media coverage.
Media
Desember 2022 - Juni 2023
Sponsorship Staff
Himpunan Mahasiswa Ilmu Politik (HMILPOL) Universitas Bakrie • Project Base
- Strategically identified and engaged brands that aligned with the event’s theme, reaching out to 50 potential sponsors and securing a partnership with a top Indonesian beauty brand, enhancing the event's credibility and appeal
- Represented the event in negotiations, crafting agreements that highlighted mutual brand values and ensured strong sponsor visibility and engagement throughout the event
- Supported sponsor communications, effectively managing emails and inquiries to enhance responsiveness, contributing to improvement in team efficiency and solidifying relationships with our sponsors
Media
Agustus 2022 - November 2022
Social Media Marketing
Bangbeli • Magang
- Managed 20+ weekly content plans, boosting social media engagement by 86% and brand awareness by 90%.
- Supported communication strategy meetings, analyzing performance data to refine brand messaging and positioning.
- Led and coordinated content creators, ensuring efficient workflows and consistent cross-platform communication.
- Executed targeted digital campaigns and CSR-related initiatives (e.g., webinars, ambassador program), driving 250+ new app downloads in 3 months.
- Analyzed campaign performance and delivered data-driven recommendations to improve customer engagement, guide brand optimization and stakeholder engagement.
September 2021 - Oktober 2022
Partnership
Benah Benih • Magang
- Led an extensive research initiative aimed at leveraging the organization's presence by collaborating with other organizations that have the same interest and goal
- Oversaw the negotiation and execution of partnership agreements, ensuring mutually beneficial terms
- Identified and mitigated risks associated with partnerships, ensuring long-term stability and success
- Ensured that all partnerships align with the organization's values, interest, and strategic direction
- Significantly improved organization responsiveness by effectively managing direct messages and inquiries, resulting in a 60% increase in operational efficiency
- Reached out to 10+ potential organizations from the same field every week through Email and Instagram, successfully achieved collaborations with 30+ organizations
- Identified and mitigated risks associated with partnerships, ensuring long-term stability and success
- Approached 40+ potential media partners to collaborate through Email. Successfully gained 10 media partners in a month
Oktober 2024
Global sustainability and corporate social responsibility: Be sustainable
Macquarie University • -
Learned how sustainability and CSR are embedded into business strategies, with a focus on stakeholder engagement, ethical practices, and aligning initiatives with the UN SDGs and Triple Bottom Line framework
Media
September 2024
English Certificate
English First • -
Overall Score: C1/Advanced
Media
Agustus 2024
Business Analysis & Process Management
Coursera • -
Gained practical insights into how businesses identify problems and improve processes using tools like process mapping and stakeholder analysis to make better, more informed decisions
Media
Juni 2024
Microsoft Excel Basic to Advance
MySkill • -
Strengthened skills in Excel through hands-on use of IF formulas, VLOOKUP, HLOOKUP, PivotTables, and advanced filtering techniques to analyze data and create reports