Curriculum Vitae
Layli Yusriah
A graduate of Communication Studies with expertise in Corporate Communications strategy, Digital Marketing, and Social Media Specialist. As a certified Public Relation Officer (BNSP), I possess standardized competencies in building a positive brand image and establishing effective relationships with various stakeholders. I am experienced in designing creative and relevant communication strategies that align with organizational goals. Combining analytical and creative skills, I am committed to delivering impactful communication that strengthens the company’s reputation in the digital era.
Maret 2025
Universitas Bhayangkara Jakarta Raya
S1 • Ilmu Komunikasi • IPK 3.77
Oktober 2024
Content Creator
SDI Tahta Syajar Bekasi • Project Base
• Created 1 photo and 6 engaging videos for Instagram social media platform.
• Responsible for monitoring content performance and evaluating engagement using data insights.
• Proficient in Canva and CapCut for the creative content process, from visual design to video editing.
Mei 2024
Social Media Specialist
Kandang Ingkung Bekasi • Project Base
• Successfully posted 18 pieces of content on TikTok, achieving over 10,000 viewers.
• Organized on-site campaigns, such as the “Time to Quiz: Sobat KING” event, to boost audience engagement
and direct interaction.
• Monitored and evaluated content performance using analytics tools and conducted data insight analysis.
• Managed customer services by proactively responding to over 50 comments, messages, and engagements within
a month.
September 2023
Human Capital General Affais
PT Indofarma Tbk • Magang
• Managed the recruitment and selection process for 18 pharmacy professional program interns and 3 vocational high
school IT students, from CV screening to interviews and onboarding.
• Prepared and maintained employee administration for over 500 staff, including attendance, leave management, and personnel
data.
• Collaborated with SLB Wijaya Kusumah to provide educational support and skills training for more than 20 students with
special needs, resulting in a 15–20% increase in learning participation.
• Organized employee training in collaboration with PT Kimia Farma Tbk, with over 70 participants.
• Coordinated General Affairs activities, including office facilities procurement, logistics, and daily operations.
Media
Mei 2025
Public Relation Officer
Badan Nasional Sertifikasi Profesi • 94121 2432 4 5850 2025