Curriculum Vitae

Salma Alleyda Zaliyanty

Salma Alleyda Zaliyanty

Kota Bandung
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Fresh Graduate from Telkom University majoring in Communication Science with a concentration on Marketing Communication. I am seeking in Marketing and Corporate Communication position. I have a strong interest in branding, digital content, and public relations. Eager to contribute fresh ideas and grow in a dynamic corporate environment.

Juni 2025
Universitas Telkom

S1 Ilmu Komunikasi IPK 3.93

September 2024 - Desember 2024
Content Writer

PT Telekomunikasi Indonesia (Persero) Tbk Magang

- Involved in a major collaborative project between Telkom Indonesia and Google, namely the Google Career Certificate, as a copywriter.
- Wrote for various Google Career Certificate content published on Telkom Corporate University’s Instagram account (@telkomcorpu), and also served as on-screen talent in several of the published content pieces.
- Responded to various inquiries from both internal and external employees through the OCA Interaction and Qontak channels.
- Managed order data for activities such as content blasting, graphic design, surveys, and administrative tasks using Typeform.
- Created copywriting for birthday greeting content planning for employees.


Media
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Januari 2024 - Januari 2024
Content & Promotion Intern

PT Global Digital Niaga (Blibli.com) Magang

- Responsible for ensuring content display in categories is in line with brand guidelines and promotional strategies
- Implement promotional strategies for attractive programs to attract and increase traffic and sales
- Analyze trending topics on social media in related categories and make other recommendations
- Formulate the right content strategy to create successful promotions
- Planning, monitoring, implementing and evaluating promotional campaigns
- Re-categorize & copywrite key pages in each category to create a more structured and visible look credible to customers.


Media
Content & Promotion Intern

Agustus 2023 - Oktober 2023
Intership Staff - Leadership Communication Materials Team

Biro Administrasi Pimpinan Setda Provinsi Jawa Barat Magang

- Create a content plan for a long or short period of time
- Create interesting content ideas and content scripts for the @biroadpimjabar Instagram account and produce top content with 232k views, 2k likes and 1k shares
- Participated in the One Pesantren One Product 2023- Mumtaz Festival event with participants from 200 Islamic boarding schools throughout West Java Aug – Oct 2023
- Participate in the success of the vlog competition event with the theme "If I Were Governor of West Java" with the number of participants more than 20 people


Januari 2023 - Januari 2024
Foreign Department Staff

Student Executive Board of the Faculty of Communication and Social Science Organisasi

- Chief Executive of the comparative study activity "BEM VISIT" together with 6 universities and 8 faculties with more than 100 participants
- Head of the Publication and Documentation Division at the Farewell Party event for 2 periods for graduates of the Faculty of Communication and Social ScienceTelkom University with an audience of more than 100 people
- Building relationships and establishing collaboration with external parties including institutions, organizations, media partners and alumni
- Became a liaison between internal faculty and external faculty
- Became a host for a live Instagram event with Telkom University alumni with 1,530 viewers on Instagram reels @bemfkstelu
- Became the Core Committee at the Knowledge Transfer event with an audience of more than 50 people


Januari 2022 - Januari 2023
Promotion Team

Marketing Crew Organisasi

- Became a representative in roadshow activities to several high schools outside the city of Bandung to promote Telkom University which was attended by more than 50 students
- Participate in visits held by Telkom University
- Became a liaison between parents of new students and the marketing and admissions directorate of Telkom University


Januari 2021 - Januari 2023
Public Relation Team

Bandung Student Association Organisasi

- Carrying out campus outreach to more than 20 high schools in Bandung City
- Became Liaison Officer at the "BANDOENGSCH" music concert event with an audience of more than 200 people
- Became a Liaison Officer at the first meet for new students which lasted for 2 days
- Public Relations Division at the "ERAVIATORUM" seminar and try out event with more than 75 participants
- Participate in community social activities at the orphanage

Juli 2024
SALMA ALLEYDA ZALIYANTY

BADAN NASIONAL SERTIFIKASI PROFESI 70209 2500 0000359 2024

I have completed a Communication Audit certification that equipped me with a strong understanding of how to evaluate the effectiveness of both internal and external communication strategies. Through this program, I learned to analyze messages, media channels, and their impact on brand image and reputation. This certification also strengthened my critical and strategic thinking skills in creating consistent and targeted communication.


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Hard Skills:
Strategi Konten
Kemampuan Manajemen Kontrak
Pemasaran
Strategi & Perencanaan Pemasaran

Soft Skills:
Kolaborasi
Kreativitas
Komunikasi