Curriculum Vitae

Utari Ramadhani
Digital Communication and Media graduate from IPB University with over 2 years of experience in employer branding, public relations, marketing communication, and social media strategy for both national institutions and creative industries. Proven track record in boosting audience engagement (up to 617% impressions growth), executing digital campaigns, and managing events from concept to execution. Skilled in copywriting, content creation, digital marketing, and data management, with proficiency in Canva, Adobe Suite, and video editing. Experienced in applying SEO and SEM strategies to optimize digital visibility and audience reach. Strong expertise in storytelling, education-based campaigns, and impactful communication that strengthen organizational image and attract diverse audiences.
Januari 2025
Institut Pertanian Bogor
S1 • Ilmu Komunikasi • IPK 3.69
September 2025
SMAN 86 JAKARTA
SMA/SMK • Ilmu Pengetahuan Sosial • Nilai rata-rata: 90.29
Januari 2025 - Januari 2025
Creator & Designer Development of an Interactive Digital Flipbook for Parliamentary Education Program
DPR RI • Project Base
I designed and developed a web-based interactive digital flipbook that integrated infographics, videos, and clickable content to create an engaging user experience. The project was carefully aligned with parliamentary education goals while also supporting and promoting the public image of DPR RI. By utilizing innovative digital media, the flipbook successfully enhanced audience engagement and contributed to strengthening employer branding initiatives.
Media

Juni 2024 - Oktober 2024
Social Media Specialist Parlemen Remaja
DPR RI • Part Time
As a Social Media Specialist for the Parlemen Remaja program, I executed digital campaigns on TikTok and Instagram (@parlemen_remaja) that significantly enhanced visibility and strengthened institutional branding. Through a targeted and data-driven content strategy, I successfully boosted Instagram reach to 689,880 users—an 82.5% increase—while profile visits rose by 268%, reflecting stronger audience interest and brand recognition. These efforts also generated a 617% surge in impressions (over 10.6 million) and achieved a 74.7% growth in user interactions, fostering an engaged and dynamic digital community that encouraged youth participation in parliamentary processes.
Media
Januari 2024 - Januari 2025
Public Relations Assistant
DPR RI • Magang
During my role as a Public Relations Assistant at the House of Representatives of the Republic of Indonesia (DPR RI), I was responsible for guiding daily parliamentary education visits attended by 60–180 participants, delivering interactive and informative explanations about the history and functions of DPR RI. I also contributed to employer branding initiatives by creating creative content that strengthened the institution’s identity and credibility. In addition, I produced daily and monthly content for Instagram accounts @edukasiparlemen and @ppid.dprri, ensuring alignment with the institution’s image and public education objectives. These efforts successfully increased engagement on the @ppid.dprri account by 75% within four months through targeted content planning, visual storytelling, and audience-focused strategies. I also designed impactful PowerPoint presentations for program reporting to ensure clear, compelling, and professional delivery to both internal and external stakeholders. Furthermore, I developed a comprehensive presentation on the structure and functions of DPR RI for the Parliamentary Education Program, which effectively improved public understanding through engaging and well-structured visual material.
Media
Januari 2024 - Januari 2024
PDD (Publication, Documentation, and Design) What Up Gen-z Talkshow (SEO & SEM OPTIMIZATION)
DPR RI • Project Base
As part of the Publication, Documentation, and Design (PDD) team, I created visually engaging content and promotional campaigns across various digital platforms. I designed branded visual assets such as banners, bumpers, and posters to strengthen employer branding and ensure consistency with the event’s identity. In addition, I developed Instagram content that aligned with the event’s theme, visual identity, and target audience preferences. I also produced promotional posters for both online and offline distribution to maximize event awareness and reach. To support the initial promotional strategy, I developed and managed teaser campaigns across social media platforms. Furthermore, I designed branded bumper screens and other visual elements used during the event to reinforce branding and maintain a cohesive visual experience.
Media

Oktober 2023 - November 2023
Event Division Digitalpreneur UMKM
PT Bank Tabungan Negara (Persero) Tbk • Project Base
I designed the overall event concept and managed all technical and administrative aspects to ensure smooth and professional program execution. In this role, I coordinated with multiple stakeholders, including Bank BTN, local partners, and community representatives, to align the event with its primary objective of empowering MSMEs through digital transformation. I also served as the Master of Ceremonies (MC), hosting the event from start to finish with a warm, professional, and interactive approach to effectively engage the audience. Additionally, I supported logistical planning, timeline management, and real-time problem-solving to ensure the event’s overall success.
Media

Desember 2022 - Oktober 2023
Talent Management
Department Academic SV IPB • Organisasi
As part of the Academic Department at SV IPB, I was responsible for identifying and tracking high-achieving students with strong potential to participate in personal development initiatives such as academic competitions and training programs. I also initiated and managed open recruitment processes for various campus event committees, ensuring inclusive and effective team formation. In addition, I organized well-structured and collaborative committees to support the successful execution of academic and institutional events. Through this role, I contributed to fostering a productive academic environment by encouraging student involvement and leadership in educational programs.
November 2022 - November 2023
Micro IT Journalism Division & Core Member of IT Knowledge Board
MICRO IT • Organisasi
As part of Micro IT, I actively participated in various organizational programs, particularly those focused on journalism, knowledge sharing, and training initiatives. I designed and implemented training programs and workshops aimed at developing both soft skills, such as communication and teamwork, and hard skills, including IT tools, writing, and public speaking. I also facilitated intellectual development sessions to enhance the overall competencies and growth of members. Additionally, I supported content development and knowledge dissemination efforts, helping strengthen the organization’s role in promoting media and technology literacy.
Juni 2025
Public Relation Officer
Public Relation Officer • -
September 2021
7 Habits of Highly Effective People
FranklinCovey • -