Curriculum Vitae
Zulfa Azka Setiyaputri
Media Social
A fresh graduate International Business student with a strong passion for Sales & Marketing, Business Development, Partnership, FMCG & banking industry. Proficient in marketing strategy, business partnership & strategy, project management, and public speaking. An agile learner with strong ambition through leadership, team collaboration, and creativity. Had internship experience at Bank Mandiri & XL Axiata focusing on sales acquisition & marketing strategy. Former exchange student at School of International Business, Hochschule Bremen, Germany which enhancing cross-cultural communication and global business insight.
April 2025 - Juli 2025
Network Relationship
PT Bank Mandiri (Persero) Tbk • Magang
• Managed and monitored sales volume acquisition merchant data in Depok Area
• Acquired 2 retail merchant for EDC transaction (include QRIS)
• Mapped potential merchant for acquisition EDC/LVM/QRIS
• Learned the end-to-end flow of Mandiri merchant acquisition
• Approached >10 potential merchant directly for transaction retail banking and make an appointment for partnership
• Approached >180 potential retail merchant on FnB sector via WhatsApp for transaction retail banking
• Created >10 partnership proposal for merchant
• Created proposed initiative sales strategy for acquisition and retention on retail merchant
Media
Februari 2024 - Juni 2024
Sales Program
XL Axiata Tbk • Magang
• Managed >200 XL Prioritas merchant/retail store: collected & analyzed acquisition data based on merchant performance, coordinating between merchant and Branch Manager/Store Manager, monitored & reported data per 4 region on AXIAPP website, updated master sales data merchant reseller every month
• Created 2 programs initiative strategy to increase sales for SPG/Frontliners & merchant/retail store
• Created 3 marketing plan timeline for GenPRIO (XL PRIORITAS) on social media marketing (planning & designing)
• Created 2 proposal for SPG initiative strategy to increase sales created a budgeting for the program
• Developed XL Center social media & english training by executing social media upgrading with >100 CRR employee (LinkTree,WhatsApp Business, Instagram)
• Proposed a business deck presentation & initiatives containing customer journey for MyPRIO Deal XL PRIORITAS bundle package to increase sales
Media
Februari 2022 - Februari 2023
Team Leader of Partnership Innovation Initiative
AIESEC in IPB • Organisasi
● Executed partnership standard flow: collaborated and raised 4 in-kind partners (Blibli, Siomay Abah Uki, PT Diagnos Laboratorium, DANA Indonesia), did >50 market research, 10 sales meeting, created AIESEC in IPB partnership proposal
● Collaborated with Blibli made an exclusive event called “Youth for SDG 8: Contributing to MSMEs” with 96 registered participants
● Created 4 partnership standard documents (MoU,MoM, Pre and Post Survey) for Blibli, Siomay Abah Uki, PT Diagnos Laboratorium, and DANA Indonesia (as speakers)
● Executed business development: did market research, vendor management, budgeting, managed 173 merchandise order, achieved revenue of Rp 16.000.000
Media
Mei 2023
TOEFL
ILP Cikini • Silver: 12454440
TOEFL ITP Test
Listening Comprehension: 58
Structure & Written Expression: 51
Reading Comprehension: 57
Total: 533