Curriculum Vitae
Elly Amalia Hermawan
Media Social
A highly motivated and detail-oriented fresh graduate with an applied bachelor’s degree in Digital Communication and Media from the Vocational School of IPB University. Passionate about digital marketing, social media, creative content production, and strategic communications. Experienced in scriptwriting, social media management, graphic design, and influencer (KOL) relations. A creative thinker and effective communicator with a strong ability to work collaboratively within a team environment.
Januari 2024
Institut Pertanian Bogor
D4 • Komunikasi Digital & Media • IPK 3.81
Maret 2024 - Juni 2024
Script Writer
PT Finnet Indonesia • Pekerja Lepas
• Developed a 3-minute commercial script aimed at introducing and highlighting the features and benefits of the Mitra Finpay digital product to prospective users and partners.
• Conducted thorough research on product offerings, industry trends, and audience behavior to craft persuasive, clear, and audience-appropriate scripts.
• Designed creative concepts and storytelling narratives that reflect the brand’s image and effectively capture audience attention across digital platforms.
• Collaborated with video production and marketing teams to ensure the final video output aligned with the intended message and creative direction of the script.
• Reviewed ad performance metrics and offered strategic recommendations for improving future content based on audience response and feedback.
Januari 2023 - Januari 2023
Graphic Designer Intern
PT Bank CIMB Niaga • Magang
• Created a range of visually compelling internal communication materials, including promotional posters for company health services and branding assets for Griya CIMB Niaga.
• Followed the company’s visual branding guidelines with precision to maintain design consistency across all deliverables and communication channels.
• Performed revisions and design updates based on feedback from supervisors and interdepartmental stakeholders to align with internal expectations.
• Collaborated with various internal teams to understand and fulfill design needs for both internal programs and external corporate activities.
• Provided additional creative support through the development of infographics, digital banners, and internal communication templates as needed.
Januari 2023 - Januari 2023
Social Media Staff Intern
PT Telekomunikasi Indonesia (Persero) Tbk • Magang
- Took full responsibility in sourcing, selecting, and approaching relevant Key Opinion Leaders (KOLs) to support the digital promotion of IndiHome services in the Bogor region.
- Organized end-to-end collaboration processes including rate negotiations, contract drafting and distribution, and comprehensive administrative documentation.
- Maintained ongoing and professional communication with KOLs to ensure timely content creation and adherence to brand standards and expectations.
• Assessed the performance and effectiveness of KOL collaborations using key metrics such as engagement rates, reach, and conversion data, then compiled the findings into monthly performance reports.
• Partnered closely with the content and design teams to craft and execute targeted digital campaign strategies aligned with brand promotion goals.
Media
