Curriculum Vitae
Muammar Imam Samodra
I am a Bachelor of Economics graduate from Universitas Diponegoro with a strong interest in business strategy, market analysis, and B2B sales. I have developed these competencies through national business case competitions, internship projects, and organizational leadership experiences. I am confident in communicating ideas, adapting to new environments, and working collaboratively in dynamic teams. With this background, I am particularly interested in roles related to economics, marketing, business development, research, analysis, and structured leadership programs like management trainee.
Maret 2025
Universitas Diponegoro
S1 • Economics • IPK 3.57
Februari 2024 - Juni 2024
Marketing Program
PT Telekomunikasi Indonesia (Persero) Tbk • Magang
1.) Analyzed INDIBIZ sales performance on digital channels in Telkom Regional 4.
2.) Prepared sales reports and digital channel activity documentation for INDIBIZ.
3.) Developed plans and concepts for INDIBIZ marketing programs on digital channels.
4.) Approached prospective B2B clients via WhatsApp based on Telkom’s database to offer INDIBIZ services.
5.) Assisted the content creation team by contributing as an on-screen talent for INDIBIZ social media content.
Media
Januari 2024 - Februari 2024
Public Service Officer
BBPVP Semarang • Magang
1.) Assisted in providing consultation for the public regarding job training programs.
2.) Supported promotional activities to raise awareness of government-funded training opportunities.
Media
Januari 2023 - Desember 2023
Director
Indonesia Marketing Association Subchapter Universitas Diponegoro • Organisasi
1.) Successfully improved organizational performance and IMA’s organizational score in 2023 from 73 to 86.3.
2.) Held full responsibility for 22 organizational programs and managed 4 departments, the executive board, and over 70 functionaries.
3.) Developed the organization’s first administrative and financial system to establish structured, efficient, and accountable workflows.
4.) Revamped the internal evaluation framework to foster a competitive culture and incentivize maximum contribution.
5.) Initiated a collaborative harmonization effort among IMA Semarang chapters, including UNDIP, UNIKA, and UNNES.
Media
Januari 2022 - Desember 2022
Business Development Staff
Indonesia Marketing Association Subchapter Universitas Diponegoro • Organisasi
1.) Managed the “Marketing in Action” program and collaborated with Teman Berkebun.
2.) Promoted IMA Market products via Facebook and supported product development and sales activities.
3.) Designed the event flow and rundown as part of the event division for the 'Business Learning Class' program.
4.) Assisted logistical preparations for the 'UMKM Visit' and 'Today's Marketing' programs.
Media
September 2020 - Desember 2021
Sales and Marketing Assistant
Nusantara Sport Store • Magang
1.) Offered products to customers and facilitated the sales process until successful deal closure.
2.) Provided excellent service to more than 10 customers daily to ensure customer satisfaction.
3.) Managed inventory to maintain product availability and ensure product quality.
4.) Participated in store-level planning and promotional programs.
5.) Managed and operated Nusantara Sport's social media platforms.
Januari 2024
Marketing Plan Certification
Markplus Institute • MICP-60-X-2024
1.) Learned end-to-end marketing strategy, covering business landscape analysis, marketing design, customer experience, tactical planning, and budgeting through OMNI-channel approaches.
2.) Designed flanking and guerilla marketing strategies for two business cases: a spicy noodle brand and a bottled water brand.
3.) Conducted business analysis using TOWS Matrix, STP, and PDB frameworks.
4.) Developed integrated marketing campaigns for an FMCG retail company and designed OMNI-channel experiences for both FMCG and telecommunications companies.
Media
Oktober 2022
Digital Marketing Bootcamp
Markplus Institute • MI/DMB/I/0015/X/2022
1.) Learned key concepts and practices in digital marketing, including customer journey, digital selling, branding in the digital age, consumer behavior and persona, digital advertising, SEO, SEM, and more.
2.) Developed segmentation and targeting strategies, customer personas, brand positioning, and value propositions.
3.) Created customer journey mapping, conducted keyword research, SERP analysis, competitor research, media assessment, and prepared campaign planning with clear objectives.
4.) Designed social media content for practical advertising using Meta Ads. The campaign successfully achieved its awareness objectives and overall performed well, though some areas showed lower performance.
Media
April 2024
Semifinalist of the IYREF Business Case Competition
Society of Renewable Energy Institute Teknologi Bandung • N/A
Media
Februari 2023
Semifinalist at the Futurest Business Case Competition
Society of Renewable Energy Institute Teknologi Sepuluh November • N/A
Media
Januari 2023
Finalist at the NBCC Talent Growth X Dana Indonesia
Talent Growth and Dana Indonesia • N/A
Media
Januari 2022
3rd Place in the MCC at the Marketing Creativity Fair
Kelompok Studi Mahasiswa Pemasaran UPN Veteran Yogyakarta • N/A