Curriculum Vitae
Tiara Afifah Prasanti
Results-driven Marketing and Social Media Specialist with hands-on experience in developing digital marketing strategies, content creation, and campaign management. Proven ability to increase brand awareness and engagement through data-driven content optimization. Strong analytical and project management skills with a focus on achieving targeted marketing goals. Passionate about leveraging creative storytelling and strategic marketing to drive audience growth and business success.
Sedang berjalan
Universitas Bina Nusantara
S2 • Manajemen Bisnis • IPK 3.38
Oktober 2023
Universitas Bina Nusantara
S1 • Manajemen Bisnis • IPK 3.52
September 2025
Public Relations – Company Visit Z Future Workers: Inspiring Future Leaders at L’Oréal
Work on Policy x L’Oréal Indonesia • Project Base
• Selected and pitched to 20+ Brand Ambassadors in the career and education sectors, securing 5 collaborations to enhance event exposure.
• Developed strategic pitching decks and communication materials to strengthen ambassador engagement and partnership outcomes.
• Coordinated on-site logistics and participant engagement, resulting in a successful turnout of 60+ attendees and reinforcing L’Oréal’s employer branding among young professionals.
Juli 2025
Crew Event Run Officer
eventjournal.id • Magang
• Created Instagram and TikTok content for Nusantara Virtual Run 2025 (@nusantararun.id), generating 6,100+ views and 460+ engagements through tailored visuals and copywriting.
• Increased event visibility by posting promotional comments and sharing official content across platforms, contributing to increased audience reach and registrations.
• Drove ticket sales by successfully converting 2 purchases through targeted personal marketing, distributing voucher codes, and registration links.
Februari 2022
Marketing Intern
PT Telekomunikasi Indonesia (Persero) Tbk • Magang
• Selected as one of 528 applicants (out of 32,683) for the Kampus Merdeka Internship Program at DDB Telkom.
• Developed and executed marketing campaigns and copywriting strategies for Telkom Diarium, produced 10+ weekly content pieces for 5 months.
• Managed WhatsApp Business MetaNesia, engaged users, and resolved customer inquiries related to the Metaverse Concert.
• Supported offline marketing efforts for the Funtastic Day Event, contributed to the sale of 37 MerchNesia T-shirts in 2 days while promoting the MetaNesia Metaverse Concert.
• Conducted user persona research, analyzed MetaNesia user behavior to optimize the platform
engagement.
• Grew Telkom Metaverse Diarium’s social presence, garnering 20,000+ likes since its launch in April 2022.
September 2021
Social Media Specialist Intern – @traveladdictid (PT Gotrav Global Wisata)
Bootsol • Magang
• Managed @traveladdictid Instagram and Facebook accounts, reached 5,154 followers.
• Developed and scheduled 4+ strategic content pieces for Instagram, achieving 75+ likes
• Analyzed Instagram insights within 24 hours, maintained a daily impression rate of 200-500 views.
• Conducted social media insights analysis, optimized content strategy for audience engagement.
Agustus 2021
Public Relations Coordinator
Teach for Indonesia Student Community - Breakthrough & Society Festival • Organisasi
• Designed and developed 6+ visually engaging webinar poster drafts to enhance promotional effectiveness.
• Crafted 7+ compelling captions and hashtag strategies, increased event visibility, and audience engagement on Instagram (@breaks.fest).
• Executed digital marketing strategies by publishing and promoting Social Business Plan competition and webinar posters on Instagram & Line, driving higher participation.
Juli 2021
Campus Ambassador
Kiki Tech PTE.LTD • Part Time
• Successfully promoted frozen food products via Instagram, WhatsApp, and Telegram, consistently exceeded weekly sales targets by 7+ units.
• Maintained customer satisfaction by providing product recommendations on more than 10 products regularly.
Mei 2021
Treasurer
Teach For Indonesia Student Community - Blood Donation Webinar - A Drop of Blood Raises Hope • Organisasi
• Managed financial reports, income, and expenses; secured IDR 180,000 in funding through targeted paid promotions on Instagram, contributing to increased event registrations.
• Assisted in proposal and LPJ (accountability report) preparation to support the event’s operational success.
• Promoted the event via Instagram and WhatsApp, engaged with 500+ participants, shared access links, and resolved technical issues in real time.
Maret 2021
Activist of Community Program Health & Environment
Teach For Indonesia Student Community • Organisasi
• Published educational articles on Fun Sports & Dance Workouts and produced content on unhealthy food criteria, boosting health awareness and community knowledge.
• Created 5 math lesson materials tailored to the national curriculum to improve student learning experiences
Mei 2018
Ticketing Coordinator
Gokuma 5 • Organisasi
• Successfully led the ticket sales team, achieving 100+ ticket sales, contributing to event revenue growth. Managed financial tracking and reporting, ensuring accurate monitoring of 100+ ticket transactions, optimizing event budget allocation.
• Coordinated with cross-functional teams to streamline ticketing processes, improving audience experience and event operations.
Oktober 2025
Microsoft Office Specialist: Excel Associate (Excel and Excel 2019)
Microsoft • CQ27-Dwoe
Agustus 2025
Korean Language Beginner
KT and G SangSang • -
Juli 2025
Microsoft Excel – Beginner Level
Coding Studio • 25079829465
Mei 2025
Bootcamp Kilat - Digital Marketing
Harisenin.com • -
April 2025
Bootcamp Kilat - Microsoft Excel
Harisenin.com • -
Januari 2025
Digital Marketing Series 14.0 - Content and Copywriting
Dibimbing.id • -
Desember 2023
Surat Tanda Selesai Belajar Drum Grade 2
Purwacarakan Music Studio • 119/PCMS-JT/UKT/XII/23
Telah menyelesaikan ujian Drum tingkat 2
Januari 2020
Surat Tanda Selesai Belajar Drum Grade 1
Purwacarakan Music Studio • 074/PCMS-JT/UKT/XII/20
Telah menyelesaikan ujian Drum tingkat 1
Desember 2014
Anggota kelompok terbaik pertama Video pada kegiatan Industrial Trip
Labschool Cibubur • -
Februari 2012
The Best Progress Math Subject in the 2nd UN Try Out Program
Jakarta Islamic School • -
November 2011
KUMON
Has achieved 3 years or 4 years above beyond school grade level as a Kumon Advanced Student of Mathematic in Indonesia • -
Maret 2011
1st Winner Mathematic Competition
Jakarta Islamic School • -
Juli 2008
The Most Responsible Student
Jakarta Islamic School • -